Thursday, January 31, 2008

Top Ten SEO Factors

1. Title Meta Tag

The title tag is what displays as the headline in the SERPs (Search Engine Results Pages). It's also what displays in the top blue band of Internet Explorer when your site is displayed.

Your title tag of your website should be easy to read and designed to bring in traffic. By that, I mean that your main keyword phrase should be used toward the beginning of the tag. True, there are websites being found now that do not use the phrase in the title, but the vast majority still do as of this writing.

Don't make the mistake of putting your company name first, unless you are already a household name, like Nascar or HBO. People are likely searching for what you have to offer, not your name.

Your title tag should be written with a capital letter starting the tag, and followed by all lowercase letters, unless you're using proper nouns. Some people prefer to capitalize every word, too.

2. Description Meta Tag

The description tag is the paragraph that people will see when your page comes up in the search results.

Your description tag should be captivating and designed to attract business. It should be easy to read, and compel the reader to act right now and follow your link. Without a description tag, search engines will frequently display thefirst text on your page. Is yours appropriate as a description of the page?

A proper description tag is what people will see below your title. You should make proper use of punctuation, and with readability, use your subject and geographical references.

3. Keywords Meta Tag

The importance of Meta keyword tags fluctuates from month to month among different search engines. There is a debate in the SEO community as to whether or not they help at all on certain search engines. In fact, in the summer of 2004 it appeared as if they were losing importance altogether.

However, you'll NEVER be penalized on any search engines for using relevant targeted keywords in moderation, and they can only help you with most, especially Yahoo.

Avoid stuffing your keyword metatags with too many keywords. Just use relevant tags that apply directly to the content of that particular page, and don't overdo it.

4. ALT Tags

The small yellow box that comes up when your mouse cursor is placed over an image is called the ALT tag. Every relevant image should have an alt tag with your keywords or phrases mentioned in the tag.

A proper ALT tag goes after the file name, and before the Align indicator.

* - The ALT tag is no longer being considered for ranking purposes by some search engines. That said, it still cannot HURT you, and will still help you with some engines. My recommendation is to continue to use them, but be sure to avoid keyword stuffing. Besides, who knows when the pendulum will swing back the other way?

5. Header Tags

The text of each page is given more weight by the search engines if you make use of header tags and then use descriptive body text below those headers. Bullet points work well too. It is not enough to merely BOLD or enlarge your text headlines.

6. Link Text

Search engine spiders cannot follow image links. In addition to having image links or buttons on your web pages, you should have text links at the bottom or elsewhere. The text that the user sees when looking at the link is called the link text. A link that displays products does not carry as much weight to the search engines as a link called oregon widgets. Link text is very important and is actually one of the most frequently overlooked aspects of web design that I've seen.

7. Site Map

Using a site map not only makes it easy for your users to see the entire structure of your website, but it also makes it easier for the search engines to spider your site. When the search engine spiders come to visit, they will follow all of the text links from your main index page. If one of those links is to a site map, then the spiders will go right to the sitemap, and consequently visit every page you have text linked to from that site map. On the site map page, try to have a sentence or two describing each page, and not just a page of links.

8. Relevant Inbound Links

By relevant, I mean similar industry or subject related sites. Right now, no single strategy can get your site ranked higher faster than being linked to by dozens of other relevant websites. It used to be that the quantity of incoming links mattered most, but today, it's much better to have three highly relevant links to you from other popular related websites than 30 links from unrelated low ranked sites. If there are other businesses in your industry that you can trade links with, it will help your site enormously. Link to others, and have them link to you. It's proven, and it works. To see who's linking to you, in Google type the following...links:

9. Your Content

Not to be forgotten of course, is the actual content of your webpage. It must be relevant helpful information that people want to read. These days, each webpage should be laser focused on one specific product or subject in order to rank highly for that search phrase. The days of writing one webpage to appeal to dozens of search terms are long gone. Ideally, each page should have between 400 to 650 words on it. Too few, and the search engines won't consider it to be relevant enough. Too many words and the search engine spiders may have a hard time determining the actual subject or focus of the page.

Use your keywords or phrases often, and use them at the beginning of your paragraphs wherever possible. Don't overuse them and make the page sound phony, but don't write a page about a certain subject, and not mention that subject repeatedly either. Reading it out loud to yourself is a great way to judge how natural your text sounds.

Concentrate on writing quality pages that actually appeal to the human reader. Write pages that provide the reader with exactly what they are looking for; that is, information about the exact search phrase they've entered.

10. Avoid Cheating

With all of these tidbits of information, it's tempting to think that you can stuff 100 keywords into your title, or create a page with the phrase oregon widget company being used 100 times in headers, text links, ALT tags, bullet points etc. but that cannot help you. In fact, it can penalize you, and get your Mesothelioma banned from certain search engines.

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Monday, January 28, 2008

Top 10 Wordpress Plugins for Google Adsense

Listed below are 10 best Adsense plugins which help you work smarter with wordpress.

1. Adsense Deluxe - offers advanced options for managing the automatic insertion of Google AdSense or Yahoo Publisher Network (YPN) ads to your WordPress posts. Easily switch all AdSense ads to a new color scheme across the entire site.

2. Adsense Injection - inserts Adsense code randomly into a pre-existing blog. Takes a random paragraph (or br tag) break in your article and inserts adsense code. It does one per story on multi-post pages (home, archive, category) and let’s you pick how many to show on single post pages.

3. Adsense Inline - inserts Google adsense in blog posts.

4. Shylock Adsense WordPress plugin - allows you to insert Adsense ads on your blog without modifying the template. Set it up to show different Adsense ads for articles older then ‘n’ days. E.g. insert a 468×60 ad at the bottom of a new article for regular readers, and replace with higher paying 336×280 ad after 7 days for the search engine visitors.

5. Adsense Beautifier - makes your Adsense look beautiful by placing images beside them to increase your clicks (CTR) and subsequent Adsense earnings. (May not be compliant with Adsense TOS now)

6. AdSense Widget for WordPress Sidebar - Google AdSense widget designed for the new WordPress Sidebar Widgets plug-in.

7. AdRotator Wordpress Plugin - rotates your adsense ads with other affiliate programs like Chitika Eminimalls wherever you want. Helps to reduce ad blindness and test different ad formats and affiliate programs.

8. Adsense Earnings Wordpress Plugin - displays your adsense earning details within wordpress admin panel.

9. AdSense Manager - is a Wordpress plugin for managing AdSense ads on your blog. It generates code automatically and allows positioning with Widgets.

10. AdSense Sharing Revenue and Earnings System - allows you to view your adsense earnings and share your adsense impressions with your friends and co-authors.

source: archives/2006/11/10-best-wordpress-plugins-for-google-adsense/

Wordpress plugins to improve your website

1. All in 1 SEO Pack
2. SEO Slugs
3. Seo Title Tag
4. RelatedPosts
5. Google XML Sitemaps
6. Improved Meta Description Snippets
7. Ultimate Tag Warrior (UTW)

Good Luck!!!

Friday, January 25, 2008

AdSense Referral Akan Berakhir

Buat yang sudah memasang kode ADSENSE REFERRAL (mengajak orang lain) daftar adsense, lebih baik mulai sekarang di hapus saja, karena ADSENSE REFERRAL untuk negara diluar North America, Latin America, dan Jepang akan segera berakhir atau ditiadakan lagi.

- If you're in North America, Latin America, or Japan, the pricing structure for AdSense referrals is changing.

Read more at ADSENSE BLOG

Thursday, January 24, 2008

Introducing Google Apps referrals

Following our recent series of referrals announcements, we're happy to announce that you can now earn $5 per referral for Google Apps.

With Google Apps, we've taken Google's most powerful communication and collaboration tools, and packaged them together so businesses, schools and other organizations can work more effectively while spending less time and money on IT systems. Google Apps provides customized email addresses (powered by Gmail), Google Calendar, Google Talk, Docs & Spreadsheets and Page Creator, all for free. Best of all, everything is hosted by Google, so there's no hardware or software to download, install or maintain.

So how do these referrals work? Just visit the AdSense Setup tab in your AdSense account and click the link for Referrals. Select the Google Apps option and then choose how you want the referral ad to look on your site. (The Google Apps referral ads are available in English right now, but we'll be adding more languages soon.) Copy the code provided into the design of your web pages, and voila!

You will be credited $5 when someone clicks the referral ad from your site and signs up for Google Apps with a domain that has not already been signed up for the service. That person's domain must then have one or more Google Apps email accounts in use for four consecutive weeks. It's that simple.

If you're new to AdSense referrals, you might want to check out our referrals optimization tips.

Referrals, now with Google Checkout

Today we're excited to announce that in addition to AdSense, AdWords, Firefox with Google Toolbar, and Google Pack, you can now refer your users to Google Checkout through AdSense.

Checkout gives your users a faster, safer, and more convenient way to shop online. OK, that sounds great for them, but what do you get out of it? Well, every time you refer a user to Google Checkout, you make a little money. It's a simple process that includes all of three steps:

1. You place the Checkout referral button on your site.
2. Someone clicks on the button, signs up as a buyer with Google Checkout using a valid U.S. credit card, and completes a purchase of at least $10 before shipping and tax through Checkout within 90 days. (The current $10 minimum purchase corresponds to our existing $10 promotion for new buyers, so this amount may change in the future.)
3. You earn $1.

It's that simple. Please note that Checkout referrals are currently only available for U.S. publishers, and Google Checkout is currently only available for buyers with a U.S. credit card. We hope to make both Checkout and Checkout Referrals available in more countries soon.

If you're not convinced, why not try it out yourself? It costs nothing to sign up (actually, you'll even get a $10 bonus) and it'll make shopping online a little easier. And remember, if you're still figuring out how to improve the performance of your referrals, take a peek at our optimization tips for referrals.

You can get started with Checkout referral ads by visiting the AdSense Setup tab in your account. We think your users will thank you for showing them Google Checkout, and your wallet will like having some extra money for you to spend at all of those great Google Checkout stores.

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AdWords and AdSense: a perfect pair

We recently caught up with Peter Clee, a publisher who has seen success with both AdSense and AdWords. Peter's main site,, was launched in the summer of 1996 and offers a guide to arts, entertainment, city info, and news about London. Peter also runs and We'd like to share some of Peter's insights with you about monetising his sites with AdSense and his experience using AdWords to attract visitors.

Inside AdSense: How does AdSense impact your business?
Peter Clee: It has reinforced our view that creating good, relevant content is what we, as publishers, should be all about. AdSense is a stress-free and rapid way to support new sections and features on your site, ensuring you have a degree of monetisation before you even consider additional revenue streams. If a section works well with AdSense you quickly learn it is worth investing more time and energy into expanding its content. Additionally, with future redesigns of the site we will be thinking of how to incorporate AdSense-friendly ad positioning from the get-go.

IA: What problems have you faced in the past in monetising your site?
PC: Over the last eleven years we have had time to build up a portfolio of revenue streams across the site. I guess the important thing is not to get too disheartened when a new method flops. I’d say about one in ten of our ‘really great ideas’ actually pays off, one in five really flops, and the rest do somewhere in the middle. The key is to nurture your winners and improve your near things, while quietly disposing of the failures. Thankfully, AdSense has proved to be a winner from the moment we implemented it onto our sites.

IA: What has been your overall experience with AdWords?
PC: It’s particularly useful for supporting new, smaller sites such as to create a web presence and readership. With a more established site such as, it's great at boosting strategic parts of the site and attracting new readers to key revenue generating areas. Also, the system is easy to set up and operate. To maximise your returns you need to make regular checks to ensure your bid positions and keywords are working effectively.

IA: How exactly do you use AdWords to achieve your goals?
PC: We research a cluster of relevant keywords and test the predicted and actual bid ranges. Then we spend time to fine-tune their effectiveness, where appropriate, using the conversion measures. Like most things it takes a little time to fine tune and maximise your returns.

IA: Would you recommend AdWords to other publishers?
PC: Absolutely. It’s a major weapon in the web marketer’s arsenal.

If you'd like to learn more about advertising with Google AdWords, visit the AdWords homepage to get started.

Google Groups re-groups and revamps

If you're a participant in the AdSense Help Forum or if you read AdSense blog posts on Google Groups, you've probably noticed that Google Groups has a completely new look. But it's not just the colors and the layout that have changed; there are also a number of exciting new features you can take advantage of.

First, we've added more customization options for Group owners. As the owner of a Group, you now have the ability to change the look and feel of your pages by specifying a color scheme and logo. You can also collaborate with your members by creating web pages together -- members can then view and edit the pages.

In addition, Group members can interact with each other in new ways. You can now upload and share files such as photos and word documents with other members. Want to let other members know more about you? Create a profile complete with a bio, a picture, and a quote.

The new version of Google Groups is available in more than a dozen languages -- visit today to join or create your own Group.

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Embed a photo gallery with Picasa Web Albums

As webmasters (and web users), you know that images can liven up text-heavy pages and help engage readers. Maybe you keep a personal blog and you'd like to share a holiday photo album. Or maybe you manage a knitting tutorial site, and you'd like to post photos with step-by-step captions. Well, Picasa Web Albums can help you do all of these things. Just upload photos to your own Picasa Web Albums page, then embed a link to that album on your site. Because your photos will be stored on a Google server, you can let us worry about hosting your files while you concentrate on creating a great looking gallery that will enrich your site.

After signing up and creating a web album, simply click the Embed in Blog/MySpace link in that album. Just like with AdSense, you'll then need to copy and paste the provided HTML into your site's source code. Republish your site, and the cover photo of that album will appear on your site, already linked to your web album. When embedding your photos, please keep the AdSense image guidelines from last month in mind.

Your Picasa Web Albums account is free and comes with 250 MB of storage space -- enough room to store about 1000 photos (at 1600 pixels each). It's also possible to upgrade and order additional space (up to 250GB) as your photo storage needs grow. And unlike some other photo sharing sites, Picasa Web Albums retains the quality of your images so you and your site's visitors can download those same high resolution photos off the web and to their computers.

Finally, you can now also upload video into any web album -- a nice touch to really make your content come alive. And while you can't currently customize the look of your Picasa Web Albums page to match your site, we hope you'll find that its clean, uncluttered look complements your site's design.

Need help using Picasa Web Albums? Visit Picasa Support.

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Your search engine, your way

We've heard it time and time again: as publishers, you want to give your users a relevant search experience on your websites. You want the power of Google search, and you want to make it your own. And then, of course, you want to make money from this search engine, not spend time and money building it. Well, here's news you can use -- now you can do all this with Google's Custom Search Engine (CSE).

With CSE, you can create a highly customized and (free) tailored search experience for your users that reflects your knowledge and expertise. You place this search engine on your site and, if you've got an AdSense for search account, you can link your CSE to it and make money from the resulting traffic. In a few simple steps you can create a CSE that looks and feels like your own, prioritizes or restricts content based on what you specify, as well as open your search engine index to trusted members of your community so they can contribute to its comprehensiveness and relevance.

Here's an example from Macworld. In the first screenshot, you'll notice a search box in the upper righthand corner of the page. After performing a search with the query [macbook], the search results page shown in the second screenshot appears. The search results are integrated smoothly with the site layout and the Macworld publisher earns revenue from clicks on the ads in the "Ads By Google" section.

It's easy to build a CSE -- no Ph.D. in computer science required. Here's how it works:

1. Visit and select the websites you'd like to include in your search index.
2. Then choose to restrict search results to include only those pages and sites, or you can give those pages and sites higher priority and ranking within the larger Google index when people search on your search engine.
3. From the CSE site, you can generate the code to place on your site and make the search engine, through an IFRAME, look and feel like your own. If you choose, you can easily link to your current AdSense account so you have a centralized place to manage your Google AdSense relationships.
4. Last but certainly not least, you can invite members of your community to contribute to your search engine index, in real time. Simply enter email addresses of people you'd like to contribute and an invitation along with Google Marker will be sent to your invitees.

You can check out a few more CSEs in action by visiting our featured examples page. You'll see some created by industry experts, bloggers, educators and techies. We're continuing to add customization and advanced features to the CSE too. We hope you'll try it out and let us know what you think.

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A word on ad quality

We know that you’ve worked hard to create quality content for your sites, and that you look for the same quality in the ads you’re displaying. That’s why we’re happy to let you know about a change in AdWords that will improve the quality of ads.

Recently, we have begun incorporating the quality of an ad's landing page into the determination of what ads appear on your site. The quality of the ad's landing page now affects the Quality Score that the ad receives -- this score helps to determine the amount an advertiser must bid to appear on your site. The lower the Quality Score, the more "expensive" it is for the advertiser to show up on your site. As a result, you should see fewer ads on your pages which lead to low-quality sites.

And what defines low quality? We've published a general set of landing page and site guidelines. We encourage advertisers to offer relevant, substantial content so that visitors can find what they are looking for when they click on ads. Ensuring that the ads that appear on your site are high quality is an important part of our efforts to make sure that we provide the best experience for your visitors.

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What's up, Docs & Spreadsheets?

Have you ever struggled to keep track of different versions of your documents or site layouts while collaborating with other webmasters? If so, you'll find Google Docs & Spreadsheets the best pain reliever ever -- it's our new web-based word processing and spreadsheet program to help manage your site's content and easily share it with others.

With Google Docs & Spreadsheets, you can edit and save in HTML to create mock-ups of your webpages. You're also able to access your files from any computer via a web browser, and easily send them to collaborators to review and edit. Even more exciting, you can view all past revisions to your file, so if you change your mind about that bright purple highlighting after you've put it into your document, simply revert back to a previous version.

Google Docs & Spreadsheets also provides an easy way to distribute content. Your users won't need to download anything from your site; just create your content in Docs & Spreadsheets or upload an existing file, publish it, and then link directly to the file from your website.

Aside from all the web publishing benefits Google Docs & Spreadsheets offers, it's also a great tool for managing a small business. You can collaborate and share information about your online ad activities, draft proposals and budgets, and keep track of your Google Analytics tags all in one place. Many of the entries on this blog wouldn't have turned out quite so well without team collaboration on the content using Docs & Spreadsheets.

Google Docs & Spreadsheets is free, secure and easy to try out. Get started by uploading your desktop files. Check out the product tour for an overview of how the product works, or just sign up here.

Go go Google Gadgets

Wouldn't it be great to get your content in front of people while they're visiting or other webpages? More eyeballs on your site means more opportunities for your content to reach visitors, along with, of course, your AdSense ads. Google Gadgets enables you to do just that.

Gadgets are miniature devices that offer cool, dynamic content ranging from games to news clips to weather reports to just about anything you can dream up. They've been around for a while, but their reach got a lot broader last week when we made it possible for anyone to add gadgets to their own webpages. That means you! Here's an example of a flight status tracker, for instance, that can be placed on any page on the web.

You can search for free gadgets to add to your own webpages in our directory of gadgets for your webpage. To display a gadget, just pick the one you like, set your preferences, click "Get code," and copy-and-paste the HTML onto your own page. Add some 'bling' to your site and 'wow' your readers!

Creating Google Gadgets from your own content for others to use isn't hard, either -- anyone with even a bit of web design experience can make a simple one in HTML, and more advanced programmers can create really snazzy complex applications. But remember, it’s also quick and easy for people to delete gadgets and add new ones to their own pages. To help you make sure your gadget will be popular across the web, we provide a few guidelines to keep in mind. The more valuable visitors find your content, the longer they'll keep your gadget on their pages, the more often they’ll visit your site -- and the better that can be for your AdSense performance.

Here are a few other suggestions for successfully distributing your own content on the Google homepage or other pages across the web:

* If your website has a feed, visitors can put snippets of your content on their own Google homepages quickly and easily -- you won't even need to develop a gadget. However, you'll be able to customize your visitors' experience much more with a gadget than with a feed.

* By putting the "Add to Google" button in a prominent spot on your site, you can increase the reach of your content, because visitors who click to add your gadget or feed to Google can see your content each time they visit the Google homepage. Promoting your own gadget or feed can also increase its popularity, which contributes to a higher ranking in the Google personalized homepage directory.

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Embed and enjoy

Over the past few months, we've drawn attention to the value of video, and specifically, of embedding video on your sites. We're happy to announce that Google Video is now available for Australia!

Our Australian friends can search for the most popular videos in Australia and embed them on their own sites, all within a localized (or rather "localised") interface. Not only is there the usual treasure trove of footage uploaded by individual users already on Google Video, but the AU team has worked closely with great partners like ABC, AFTRS (the Australian Film, Television and Radio School), Channel 10, Film Australia, Fairfax and SonyBMG. We're sure you'll find some great content amongst these partners and others to enhance your website.

In addition, there are now many ways for you to customize the video player itself and the surrounding page. This way, the player is integrated with your content and will help engage your users. You can:

* Resize the player to fit the design of your site by editing the pixel width and height
* Set the player to autoplay on page load, or start playing at a specific point in the video
* Get creative in the way you design the area surrounding the player (there's a great example here)

There's always something new on Google Video, so keep users coming back to your site by varying the videos you use on your site. Happy embedding!

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Focus on your content -- we'll do the rest

Provide a great user experience, and the money will follow. We've found this to be true time and time again with our own products and services. For publishers like you, this starts with offering content that's meaningful to your visitors. The more you can focus on your core asset -- your site's content -- the more successful you can be with AdSense.

We just launched a service that can help you spend less time, energy, and money on one of the biggest distractions for publishers: maintaining IT systems. Google Apps for Your Domain lets you offer powerful communication and collaboration tools including Gmail, Google Calendar and Google Talk to everyone with an account on your own domain, people within your organization and/or members of your community. You can private-label the interfaces to make them your own, and best of all, everything is managed on Google's scalable, secure systems, just like AdSense. No servers to install or maintain, no spam upgrades to think about, and no special software required.

And sticking with our own credo to focus on the user experience above all else, Google Apps for Your Domain is free. Learn more and get started here.


Add fun, dynamic content without all the work

I'd like to share this earth-shattering news with you: David Hasselhoff (of Knight Rider and Baywatch fame) has come out with a classic new music video that should not be missed. How did I find out about it? I saw a dynamically generated link to it from Google Related Links at the bottom of my blog. (And I've found some other gems that way that have to wait for another post.)

Let me give you what the MBAs call the 8-second elevator pitch (our buildings are not very tall around here) on Google Related Links. The idea is you surf over to and start creating a Google Related Links unit for your site. You pick the color, size, and types of content (related news, videos, searches, web pages) that you want to appear in this Related Links unit, and then copy the JavaScript over to your site just as you would do for an AdSense ad unit. Google crawlers will then crawl your site, see what type of content is there, and then dynamically show links in the unit that relate to your site.

While Google Related Links don't give you revenue directly, you can use them to keep your site fresh and interesting without any maintenance. Happy visitors mean repeat visits. And if you're feeling especially creative, try alternating between Google ads and Google Related Links in a given space on your page. This will encourage people to look in that space for interesting dynamic content.

Oh, and by the way, you're more than welcome to click the links in a Google Related Links unit on your own site. Happy surfing!

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Insight into your site

We hope you've gained insight into the various tools and products Google has to offer for increasing the visibility of your site. As Boyar promised, we’ll close out this week's theme a little differently, by sharing with you the story of a publisher who used a number of Google products to increase his site's audience 50-fold in just two months.

Ryan, webmaster for, had been using AdSense for content and AdSense for search to monetize his pages. However, he noticed that his site’s visitors consisted mainly of existing customers. Using Analytics, he was able to better understand his new and returning visitors. After pinpointing the most popular page on his site in June, he added an email newsletter sign-up form to that page and saw the subscription list grow by 20%. In just one month, he watched new visitors grow to 75% of his audience.

At the same time, Ryan used AdWords to advertise his site’s offerings. After experimenting for three weeks to optimize his ads, he was able to achieve a higher clickthrough rate and bring more engaged users to his site; in July, 14% of his site’s visitors arrived via an AdWords ad, and these visitors made up 22% of pageviews for the month. Plus, by using his Analytics reports to determine the search keywords which brought users to his site, he was able to make informed decisions about his ads. For example, because the search phrase "free patterns" drove organic traffic to his site, he knew he didn’t need to run ads for that phrase.

Since Tropical Yarns is a retail store, Ryan also decided to experiment with products such as Google Base and Google Checkout. By listing more than 1,000 products on Base and offering customers a way to purchase them online, Ryan reached out to new users; although the store is located in South Florida, interested buyers from all over the United States can now visit the site to make purchases.

Recently, Ryan has been experimenting with Google Video to engage users on his site – future plans include a short commercial for the store, videos of classes, and more. Ryan's story serves as a great example of how you can improve your site's content and visibility through many Google products.

When asked about his overall experience, Ryan commented that "one by one, each of the dozen Google products we used has increased awareness of our website and helped to drive more quality traffic. No single item was overnight magic, but doing them all has proved to be a huge success!"

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Google Analytics hearts AdSense publishers

As an AdSense publisher, you've probably put a lot of effort into making your website the best it can be -- optimizing your ads, building good content, and driving high quality visits. But there's one crucial step left: to see just how effective these things are. How many visitors are you getting each day? What pages are they visiting? Where do they come from, and which keywords brought them to your site -- both from pay-per-click efforts and from natural search?

Many website owners push their site live, and then leave it at that, remaining in the dark about all these questions. Google Analytics can enlighten you. We think it's much more fun to have the answers to these burning questions, and that you owe it to yourself to know for sure. After all, this is the payoff for all the hard work that's gone into creating your site. When you launch or make a change to it, there's that initial excitement of wondering who's going to check it out. And Google Analytics can help you with all of this.

It's as easy to set up as AdSense. All you need to do is add a couple lines of code to each page in your site, and to gain valuable insight with graphical representations of visitor levels and detailed, easy-to-use reports that show:

* pageviews of each of individual web pages
* the average time spent on each page
* new vs. returning visitors
* visitors' geographical location and language
* their browser and platform choices
* click path data

Perhaps this gives you an idea of how Google Analytics can help you measure the success of changes to your site, and confidently make design choices. The best part? After retreating into invitation mode since it launched last November, we're happy to tell you that Analytics is now available for everyone, so you can get started analyzing your site right away.

Happy tracking!

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Just a click away

You're an AdSense publisher, and you've got great content, but you want a) more people to know about it and b) your loyal readers to know when you post new content so they can visit your site easily -- maybe by the click of a button. By building up traffic, you can get more eyeballs on your content and of course your AdSense ads. This is where Google Toolbar comes in.

There's more to Toolbar than just web search, pop-up blocking and auto-filling web forms. With the recent release of Google Toolbar 4, millions of Toolbar users are now adding custom buttons directly to their browsers. You can help users visit your site (and more) with just a click.

By adding your website's custom button to the Google Toolbar, people can instantly:

* Visit your website

* Search your website by entering a query into the Google search box and clicking your custom button

* Get the latest feeds from your website by clicking the drop-down menu next to your custom button

Sound daunting? It shouldn't -- creating a button is actually quite simple. Just go to our Getting Started page and submit your button for display in our Button Gallery. We already have over 700 custom buttons. Who knows? Maybe yours will end up on my Google Toolbar!

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Be webmaster of your domain (or sub-domain)

If a tree falls in the forest and no one can hear it, does it make a sound? Even more perplexing: if you have a great, content-rich website and nobody visits it, is the content useful? Rather than debate this, I'd like to share with you five ways that Google webmaster tools can help you drive more users to your site and improve the visibility of the site content you've worked so hard to create.

1. Submit all of your pages to the Google index – for free.

By using Google Sitemaps to submit your URLs, you help Google's web crawler do a more complete and efficient job of crawling your site. Sitemaps enables you to submit all of your pages to the Google index, and it's particularly useful for making sure that we know about all dynamically generated URLs or pages that are not adequately linked to on your site. But please note: submitting a Sitemap will not guarantee inclusion or influence your PageRank, and isn't a replacement for creating compelling and useful content.

2. Find out how Google sees your site.

Once you've made sure we have access to your site, you can see the common words used to link to your pages and that are seen by Google. This allows you to see trends in your site's content, and can help you determine why you may be ranking for particular keywords. You can also see which page has the highest PageRank by month. Some site owners are surprised to find that this isn't always the home page. If an internal page has the highest PageRank, you might consider spending more time optimizing the ads there.

3. Diagnose potential problems.

We let you know if, and why, we're having trouble accessing your site or specific pages. If we can't crawl a page, we can't index it -- so fixing any errors we list can help improve your overall coverage. If the AdSense Site Diagnostics tool shows that you're blocking pages from MediaPartners-Google (the AdSense crawler), you can use the robots.txt analysis tool of Google webmaster tools to test changes to that file and make sure those changes allow access. You can also see what pages you are blocking from other Google bots -- this lets you experiment with changes to see how they would affect the crawl of your site.

4. Find out which queries drive traffic to your site.

Using Google webmaster tools, learn which Google queries created clickthroughs to your site and where you were positioned in the search results for that query. You can also view data for individual properties and countries as well. For instance, you can see the queries from users searching Google Images in the United States that returned your site in the results. You’ll only see properties and countries for which your site has data.

5. Get re-included.

If your site has disappeared from the search results, read through the Google quality guidelines, then correct any problems on your site and request re-inclusion from your Google webmaster tools account. Please keep in mind that the reinclusion request form is only available to people using Google webmaster tools.

There's more.

Google webmaster tools are evolving, and we frequently add more features. Stay up to date on the newest features with the Google Webmaster Central blog and get your questions answered on the Google Webmaster Help discussion group.

Here's to building a loyal following for your website and, in turn, optimizing your AdSense earnings!

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AdSense on Google Page Creator

We’re excited about Google’s new Labs creation, Google Page Creator. You can use it not only to easily design and publish web pages, but also monetize those pages using AdSense.

To assist publishers using Google Page Creator with code implementation, here are some instructions:

1. Log into your AdSense account at .
2. From the AdSense Setup tab, customize and generate your AdSense code.
3. Copy the generated code from the 'Your AdSense code' box.
4. Log into your Google Page Creator account.
5. Select the web page you'd like to display AdSense ads.
6. Select the field where you'd like the ads to appear.
7. Click 'Edit HTML'.

8. Paste the AdSense code in the HTML source code of the page.

9. Click 'Save Changes'.
10. Publish your web page.

Your ads should appear shortly!

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Content Optimization

Good copy equals conversions.

This is probably the hardest selling point to get across to a client when seo speak begins. Sure people know they need to get ranked in Google, and they know you need to build an online presence, and of course, they all know that they need to get traffic to their site.

But site copy? Anytime that topic is brought up, most clients proudly boast that they have already posted their brochure's information on their site and that works just fine.

Well, it doesn't. Content optimization is a skill that few people possess. Words sell, images don't. You need to get the user to take action! So, in that spirit, here is a list of things to do and ones to avoid:

Things to do:

* Use the main keyphrase you are targeting on every page, except for the home page.
* Use keyphrases in your hyperlinks.
* Create a page title that is intriguing and eye catching. Remember words sell, graphics don't.
* Limit your keyword usage to 2 or 3 keywords per page. Otherwise, you may get tagged for keyword spamming.
* Create supplemental content like FAQ pages, how-to pages, industry glossary and related articles about the product.
* Use the description meta tag. Google refers to this when it can't find content or a listing in DMOZ.
* Always keep an eye on competitors and how they rank for the same keywords.
* Focus on the the pages that have your best conversion rates.
* Think like a reporter, asking the five W questions (who, what, when, where, why).
* Display your location. Studies indicate that people look for local vendors, even when online.

Things to avoid:

* Inserting keywords into copyrighted material.
* Forgetting what your audience is looking for.
* Leaving the title of your page as "Untitled".
* Using too many graphics.
* Waiting to implement copy changes for expected seasonal sales. You need 6-months when optimizing seasonal content to give the engines time to adjust to your alterations.

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Creating A #1 Rank in Google

Impossible, right? Not really worth the time, right? Wrong on both accounts.

Many times while entering phrases into Google, I find a lot of somewhat related sites, but hardly ever anything exact. So why bother on getting these supposedly un-searched terms?

Because there is a perception that having your site in the #1 spot in Google means that your site is an authority on that particular subject. As any experienced user knows, this is most often not the case, but perception is reality.

Granted, some of the phrases that you can get ranked on may not be very popular, but you never know what a user is going to enter into the search box, or do we ever know at what point of information gathering they are at.

One of the most common traits of searching is that when a user firsts begins a search, they use a broad term, but as they get further along into their search, the phrases become more precise as they themselves filter out the un-related sites.

This is the same concept of which a successful PPC campaign can be run. While it may be great to get tons of traffic for the keyword "shoes", if a user is really looking for "Nike running shoes", the site has wasted money on that search.

Another curious stat that web analytics reveal is that a consumer that comes to a site through PPC is not a life-time customer. They are usually interested in the quick fix, or easy solution. Compared to a user who arrives through organic search engine optimization, they are more likely to be lifetime consumers since they tend to trust a company that has "earned" it's way to the top of the rankings.

By the time a user has a four to five keyword phrase entered in for their search query, chances are that they have already eliminated the "noise" and are focused on the "signal" i.e. the product or service that your site is offering.

One final item to remember is that if you have an exact phrase that is not common to a search engine query, once it gets indexed, it will most like appear in the number one position since the search engines always try to find an exact match when other factors aren't available.

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Tuesday, January 22, 2008

SEO For Google

Google page rank is determined by a number of factors:

SEO keywords
SEO content
SEO domain name
Originality of content
Number of links from external sites

Original Content

Having original content on your site is a no-brainer. It is the "why" that escapes many SEO web content developers. We have all seen the ads promising "150000 Adsense and SEO optimized pages". If it were this easy, all of us would be multi-millionaires by now. The reality is, Googlebot applies a penalty for non-original content, no mater how SEO you might think the page is. Think about it - why does "" come up number 1 when you type Nike into Google? You or I could probably write a better SEO page about Nike than In fact, keyword density for "Nike" is 0%!!!

Links from External Sites

Google take into account the number of links you have from external sites. Each link is like a "vote" for your site. Before you go and sign up for a link exchange program, consider this, some links do not count, in fact, being a "link spammer" can kill your ranking, no matter how good your SEO.

There are ways to generate quality back links:

Create a blog on (a Google Site) and write about your web page - include properly formatted links
Join blogs on respected sites and comment on articles, putting your URL in your signature Write "press releases" when you update your site and post them on the free press release sites around the web
Take out classified ads in respected on-line newspapers
Make small donations to charity sites that keep a "Thank You" page and include your web site with your name
These are just some tips to compliment your SEO work to get a good Google ranking.

SEO for keywords and content is relatively easy. Choose your keyword. Write content around that keyword. Use an SEO optimizer program to make sure you have done it right.

Long gone are the days of writing unrelated content, and then typing "Britney Spears" 100 times at the end of the article. Today's search engine spiders can spot the "Black Hat" SEO techniques a mile away, and your site can be banned for life.

Here are a few tips for SEO optimization:

Be focussed in your meta keywords - 1 to 3 SEO optimized keywords is enough
Put your keyword at the beginning of you page title tag.
Make sure you title tag is the first tag in the head section
Make sure your keyword appears in the alt tag for images and in link text, but no more than 3 times Put your keyword in bold
Put your keyword in the H1 section of your page, and H2 if you can
Have a keyword weigh in your article between 3-6% (higher is "keyword spamming")
SEO for domain names
Going back to the example from my "SEO for Google" article. Since the keyword weight is 0%, how does get to billing when you search for them? Easy, Google gives a rank weight to domain names.

Make sure your primary domain name reflects the main purpose of your site (domain SEO). This site, for example, is all about my desire to "retire with millions". The site is subdivided in to many SEO optimized sub-domains each with a URL that denotes the sections. For example, all my SEO articles are in a sub-directory called ../seo.

Many articles have been written about Search Engine Optimization (SEO) for Google. Google is the largest search engine (for now) and getting your SEO right for the Googlebot can make your site top ten site getting millions of hits a day. On the other hand, poor SEO and your site may never be ranked and your campaigns for Adsence will never net you any real money. Even worse, bad SEO might mean that your cutting edge product is un-findable by your customers.

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Best SEO Practices - 4 Informative SEO Facts

SEO is a huge component most successful webmasters focus on to ensure quality & targeted traffic to their websites, as well as making sure it remains consistent. It is important to realize, although a large amount of traffic to a website can be pleasing, there could be a negative spin attached to that total. Performing the best SEO practices to ensure more targeted visitors to your web pages is essential. Discover 4 informative facts designed to guarantee the desired targeted traffic you are looking for effortlessly.

1. Traffic - search engine optimization was developed to increase traffic generated by a website. Sites are built to be viewed by people surfing the internet and search engines are crucial in helping webmasters achieve this goal, so their power should be taken very seriously. It is a key building block to a successful presence on the internet.

Side note: 90% of all internet users utilize Google, MSN, & Yahoo and other companies to help them in their online activities. Google is the primary company used and they generate 70% of all search-related online activity.

2. Target Audience - performing targeted searches is one of the most effective online marketing strategies. It is not like other internet marketing techniques, which can fall short of targeting the right audience. They divide the market and funnel the right people to a specified product, service, story or any other specific content. People look for topics they have interest in and this is the power demonstrated by connecting markets together making it important to anybody who wants to make a mark online.

3. Behavior - they are no different than people, they prefer sites that contain quality information about the topic specific to what individuals are looking for. The top sites usually appear on the first page because they are popular among the people as well as the search engines. Being first on a page is a greater accomplishment to shoot for.

4. Cost Effectiveness - it does take more than enough knowledge to really use the full potential it can give anyone looking to expand their internet presence. It is a full-time job and has a very long learning curve and because of this, most people choose outsourcing it to the experts. Hiring a company or consultant can be risky because pricing and quality of service should be carefully determined before agreeing to any deal.

By keeping all this in mind should help you focus on what is important to your internet business survival. You are looking for traffic, but it must be targeted traffic to ensure the people visiting your web pages are interested in your content and what you are offering. Whether you decide to pay outside consultants to service your needs, perform free well-known gradual tactics yourself, or purchase some very effective and low cost software currently on the market, it is a crucial staple to your success online. Review the 4 facts above and start performing the best SEO practices to guarantee the results you have been hoping for.

Discover 4 Good Reasons Why Attracting Organic Search Engine Traffic Makes Increasing Sales As Easy As Shooting Fish In A Barrel! - Get a popular SEO free report while you are there.

(c) Copyright - Jimmy Adames. All Rights Reserved Worldwide.

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How Affiliates Can Affect Your SEO

An affiliate can link to a merchant site in a number of ways. Common types of links include text links (a piece of text hyperlinked to a URL, a banner link (boxes that contain words and graphics), search boxes and graphic or photographic links.

The text links are great for SEO especially if you enhance them with keywords. Pictures and graphics are okay if there is not too many of them. A search engine spider could read them as blank space and then categorize your website as being unfinished. There is one way in which pictures and graphics can work for you and that is if you add photo captions that are optimized with pictures beneath them.

Banner links can actually sabotage your SEO efforts especially if they are the blinking kind that uses some kind of primitive flash. The spiders read that as a blank space as well and may categorize your website as being unfinished and rank it low.

An affiliate can also link to you through your home page, through a product specific link as is in tail linking or directly to a storefront. Obviously the more affiliates you have the more opportunity you will have to virally spread your keywords to wherever else your affiliates may choose to put their links in their efforts to make money.

If you want to promote your own busienss then avoid affiliate programs that are cobranded. some affiliate programs, affiliates can maintain their Web site identity even after a customer links to the merchant Web site. The merchant Web site will handle all the sales, and will usually host the page, but will configure the page so that it appears as though it's still part of the affiliate Web site (Unless the user examines the URL displayed by his browser, he probably won't even know he has linked to another site.

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The Value of Meta Titles In SEO

Meta tags used to be the big, bad beasts of search engine optimization. If you manipulated them just right, you could get high rankings. Those days are gone, but they still are important.

The meta title is a very important for a number of reasons. From the perspective of getting rankings, it is helpful in identifying what is on the page in question. This, of course, means you better have a meta title that actually describes what is on the page in question.

Assuming you do, the meta title is very valuable for a reason many don't really think about. How so? Well, it actually can be used to bring in clicks from people reviewing the search engine page results. Consider the following example.

Assume I am looking to buy a construction invoice software program. I do a search for the phrase on Google, Yahoo, MSN or whatever. Ten results are kicked out and I start reading the titles. The meta titles appear as the first bold and underlined phrase for each listing.

Now, what result am I most likely to click? Most studies reveal that I'll click one of the first three. There is, however, more to the story. I am also more likely to click the result that uses the exact phrase I have searched for. In this case, I am more likely to click the listing that has the title that says "construction invoice software program" because that is what I search for.

This also raises a secondary issue regarding the meta title. Simply put, how many keywords should you put in it? There are different philosophies. Some people try to stick to one keyword phrase while others shoot for multiple phrases. Personally, I tend to go with one keyword phrase so long as it equates to at least three words in the phrase.

At the end of the day, the meta title does not play the role it used to years ago when meta tags were king. It does, however, still have a decent effect on rankings and a strong impact on getting people to click through to your site.

Sam Alucard is with - providers of SEO Services.

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6 Things You Can Do Today To Improve Your SEO

Have you Worked on your SEO Lately?

1) Take 30 minutes each day and find sites with a PR (page ranking) of 3 or higher and swap links.

How do you know a sites PR? Download the Goggle toolbar-it will tell you the pr of every site you land on.

2) Try to get plenty of 1 way links from sites with a PR of 3 or more.

How do you do that? Go to Alexa and type in some of your competitors sites-competitors that have been in business a while-and see who is linking to them. Most likely you will find that a lot of directories are linking to them-that is a one way link. There are 2 types of directories-paid and free. Yahoo offers an excellent directory but you have to pay for it-but it is worth it in the long run for improving your SEO. There are plenty of free directories as well such as DMOZ. Keep in mind that Dmoz is often considered one of the most important directories to submit too and if you haven't submitted your site there yet-DO IT NOW!

3) Write at least 1 400 word article per week and submit to a free article submission service.

Why do this? Because articles offer EXCELLENT one way links back to your site. Also, post the article to your website and to your bog. Article services such as Ezine usually have very high PRs-and if your article is posted there you now have a free one way link to your site.

4) Start Blogging!

And I don't mean on your blog. Lets say you have a fashion oriented site-go out there an find blogs that revolve around fashion and post a stament or two and sign you name and website address. If you go to Yahoo and put into the search bar Pure-Ecommerce one of the first searches is a blog we submitted and posted to.

There is also a service called payperpost. They do all of your blogging for you for a fee per post.

5) Check out your Competitors

This is a no brainer. Lets say your selling NursingWear. Go into Google and type in NursingWear. What sites rank number 1,2,and 3 in the organic listings (these are the listings you DON'T pay for) and study their sites. What are they doing, how much content do they have, take not of their product titles, their category titles, do they have deep links on their front page, etc. Next, go to and type in the company's name. Click on the the link icon-what sites are linking to them. Get the idea?

6) Finally-RENT

This just makes me so mad. If you are going to own a web business you NEED to know what terms people search on to find you. Don't assume-you need to do the research.This really should be done PRIOR to creating your website and loading your products but most of you are way beyond that-it is not too late though. If you haven't done it rent today for every site you own and understand what terms people type in to find you.

For more important tips on improving your SEO or for some help on improving your SEO knowledge contact

Jennifer Varner is the CEO of an online ecommerce consulting firm that helps individuals plan, create, and grow their online business.

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Most Famous SEO Tricks

SEO (Search Engine Optimization) is really a vital way to direct traffic to your site, so it is critically important that you understand the tricks involved in getting higher search results.

Some of the most famous and ethical SEO tricks are listed below:

• The title tag is the most powerful SEO trick, but it must be used creatively. You should only place one thing in the title tag and that is the exact keyword you used for the web page that you are trying to optimize.

• One of the most famous SEO trick is link popularity. It is because of the fact that most search engines don't consider web sites that do not have links pointing to the web site. So, it is really important to link to other resources that are related to your website's niche. This will increase traffic, provide good ranking and add value to your website.

• It is very important to use a different title on each web page with its own primary keywords at the beginning of the page title.

• Always remember, keyword density is very important in SEO and should be properly researched. The keywords should be used once in the title tag, heading tag, and in the body text while keeping the keyword density between 5% to 20%

• Another important SEO trick is to get your keywords in much of the anchor text in both internal and external links.

• It is wise to build a website that is rich in theme because search engines are now more interested in the themes.

• You should build content related to your niche with around 250 words per page because the speed of your web page is very important to your visitors and the search engines.

• Always remember to add fresh and unique content on regular basis which attracts the visitor to come back to your website.

• Don't forget to add a site map. It will help structure your site for spiders.

• Submitting articles with links to your web site to directories is yet another famous SEO trick that can really boost the amount of traffic you generate while also giving click through traffic, too.

• Also, don't forget to submit articles with your web site link to the publishers. Do not hope that they will pick your article up from a directory. It is better to submit directly to the publishers themselves.

• Another SEO trick is to seek forums related to your niche, join them and advertise your web site there.

• And, last but not the least. Another famous SEO trick is to submit your web site to the directories "including" the PR0 directories.

Okay, so it was some of the most famous SEO tricks that can really help you to optimize your search engine results and put you on the path toward higher search engine rankings. But for that, it is really IMPORTANT that you follow them correctly.

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The Secrets Behind Setting Up Your Adsense

Adsense Secret #1

Color Blending is making your adsense match your content. Visitors have developed ad-blindness to adsense unless you make it seem part of the adsense content. Instead of having a border around the adsense, make sure it doesn't stand out too much on your adsense website.

If you website uses a lot of borders to separate content then maybe using a border for you ad will actually look better. If so then add a border. However most of the time having the adsense inside of content to where it looks like it is a part of the actual content is the best place to put it.

Adsense Secret #2

Adsense Tracking is how the adsense pros earn big with google adsense. What does tracking have to do with adsense? Everything! When you track your ads you start to find out what ads are actually performing and earning you money and what ads are not.

Think about it. If you could "fire" the ads that aren't making you any money and replace them with ones that will, you will be increase your profits. Tracking allows you to do this.

Adsense Secret #3

Adsense Positioning is another crucial step to increasing your adsense profits. But what areas are the best? Simple. Here is a heat map on the best performing adsense positions.

John Long is the webmaster behind, a site that offers a free 5 day course on getting started with Google Adsense.

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12 Tips To Optimize Your Membership Site For Search Engines

1. Use unique content wherever possible
PLR and free reprints can be modified to look original to the search engines. To be classed as unique, the copy must be at least 30% different to any other webpage on the internet.
In addition to free reprints and PLR, it pays to also create content for your membership site from scratch. Outsource this task to a ghostwriter to save time.

2. Add new content regularly
To maintain a high page rank with the search engines, and a quality membership site, webmasters need to regularly add new content to their websites. A blog is a great way to add content to your site on a regular basis. Encouraging your members to comment on your blog may give you ideas for follow up blog posts, and will also increase your search engine ranking.

3. Choose the perfect keywords
Select specific keyword phrases that are relevant to the webpage you are optimizing rather than general terms. Although general terms draw more searches, there is a lot of competition for them and it will be difficult to get your page a high ranking.

Specific keyword phrases will get typed in less often, but you will get more targeted traffic and a higher page ranking for these phrases.
Look at what your competition is doing. Check out at least the top ten results for your keyword phrases on various search engines. Look at the source html codes and meta-tags on your competitors web pages to get some ideas.

4. Dont jam in the keywords but consider your keyword density
The optimal keyword density is unclear, but many recommend aiming for 3% and 7% to get the most traffic without being penalized by the search engines. Keep in mind that both search engines and your readers prefer quality content that flows over keyword stuffed articles.

5. Put them where they count - keyword prominence
Prominence refers to where you place your keyword phrases on your webpage. Search engines will put a higher value on keywords near the top of the page, so make sure your first paragraph is keyword optimized as well as all your Title and H1 tags.

6. Keep them together - keyword proximity
While you do not have to keep all the words in your keyword phrase together for search engine optimization, keeping them close together will add search engine value.

7. Dont forget to vary your keywords - LSI
In addition to keywords, search engines look for phrases that they expect to see relating to that keyword on the webpage. The presence of these phrases increases your search engine ranking.
LSI is designed to make sure keywords are used in context and that irrelevant content that is stuffed with keywords is penalized.

8. Dynamic Linking
To achieve a high search engine ranking it is important to get other sites to link to your membership site. These will be one way links, or reciprocal links, where you link to another site in return for them linking to you.

9. Dont make them stop to ask for directions.
Structure your site so it�s easy to navigate. If a person can easily find their way, then the search engine spiders will also have an easier time getting around your web pages.

Make sure your membership site has a site map and that all major pages of your site are easily accessible from your members� home page.

10. Captivate with attention grabbing headlines.
Use informative headlines throughout your webpage content, including your keyword phrases where appropriate.

11. Tag, youre it.
Include descriptive Alt tags on your graphics. These need to make sense and explain what the graphic is, but you�ll want to also include your keywords if possible.

12. Tag, you�re it again�
Use descriptive title tags on all of your web pages to show what the page is about. Limit these to 59 characters. Add descriptive description tags to all web pages, and limited to 150 characters.

Jeremy Gislason is a leading expert on membership sites, marketing and online business. Do you want to market and sell all of your products faster? Free how to business and marketing courses at:

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Choosing Page Names For Your Web Site

In this article I would like to comment how to choose web site page names to achieve best possible visitor's experience and search engine ranking.
Firstly one needs to understand the difference between static and dynamic URLs.

Dynamic Pages

Dynamic website page names are used to send variables to a script file in order to perform a task that usually generates dynamic results. Dynamic URLs always contain question mark that separates file name from sent variables. Example name "do.php?a=1&b=2" would pass variable a=2 and b=2 to "do.php" script file that generates some response.

Such technology is very useful for web designers but it down performs in search engine listings. Search engines prefer static URLs that are less likely to change over time.

Static Pages

To explain static page naming we are going to use two example URLs: "about.htm" and "about.php".

Classic example of a static page name consists of name and extension. Page name extension indicates technology ("htm" says that page uses HTML technology) or a programming language ("php" extension indicates that page was generated using PHP server side scripting) used.

Many consider that pages with extension other than "htm" or "html" are worth more than those with server side scripting language indicators (like PHP, ASP and others).

If you will try to search for "search engine optimization" in Google and look at domain names of first 20 web sites, you will notice that URLs with many extensions are present. This indicates that search engines don't really care about extension as long as the page represents useful information for the visitor.

Friendly URLs

Friendly URLs are static page names with no extension at all. Friendly page names are very useful to the user as they are easy to remember (E.g. help, shop, contact …). Page name extension that refers to scripting language/technology used in the page. Extension-less construction protects page names from becoming obsolete if different web technology is going to be used to generate / present them in the future. Such names can be achieved only using URL rewriting technology.

URL rewriting

Rewrite engine is a special service on the server that modifies URLs before they are processed by scripting language. It is used to convert dynamic page names to static ones:

Dynamic page:


Can be changed to static page:


Or simply


Rewrite engine is very helpful to maintain static page names for complex database driven websites, where parameters have to be sent to generate results. Dynamic pages are usually not cached by web browsers so by using rewrite technology to generate static pages one increases overall web site performance.

Apache web servers have built in component called "mod_rewrite" which allows setting up rewrite engine by uploading RegExp (Regular Expression) commands to ".htaccess" file. For those who use Windows IIS web servers - Free IconicIsapiRewrite plug-in can be installed to achieve URL rewriting.

Linas Bari is designer and developer at Smooth Step studio that offers web design in Marbella. Visit our web site for more information about web site development, content management and search engine marketing.

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How to get great ROI on your PPC

PPC (Pay Per Click) is an important way for every affiliate marketer to get traffic. What you do is buying traffic to your site. This is done by buying a sponsored link and bidding on keywords in Google, Yahoo, MSN and other search engines. When a user searches for a specific keyword in Google, this will generate both organic hits and paid ad words. With PPC you buy a certain ad word and for each user that clicks on it you pay a set amount. PPC is a fast and relatively cheap way to generate traffic to your web site.

But how do you get ROI (Return of Investment) on your PPC campaign? We have interviewed a PPC expert to answer some of the questions you might have and help you get started.

Why should you use PPC?
To increase your traffic. Even if you get very good organic hits in the search engines on a specific keyword, you will generate even more traffic if you also use PPC. The reason for this is that the user will see the ad words when he/she makes a search. If you don't buy them others will get traffic you could have gotten.

PPC is an effective marketing method when it comes to ROI. It is very easy to measure the results of your campaign compared to other forms of marketing.

What should you think about when buying PPC?

* Choose the right keywords
* Write effective ad copy
* Create a good landing page with effective copy
* Track each keyword to measure ROI. (Compare the cost to the revenues.)

The keywords, ad copy and landing page have to be well integrated in order to get a good ROI. It is important to have a credible landing page/site for two reasons. Firstly, the landing page will affect your conversion - a serious landing page with good copywriting will convert more traffic. Secondly, it will affect your ad cost. The search engine will evaluate your site and this evaluation will have an impact on the click price you pay for each visitor. The more credible and relevant the landing page is, the lower the click price will be.

How do you choose which keywords to buy?
The aim is to choose commercial words - i.e. words where there is a good chance that the visitors take an action that generates revenue for us. Which in turn hopefully creates a positive ROI. The keywords need to have decent search volumes. Relevant keywords can bee chosen with the help of keyword software like Wordtracker. The software will help you to find out which keywords people use when they search for products related to your site.

It is also advisable to use a web analyzes software such as Google Analytics. The software can be used to see which keywords the visitors reach the site with (both organic and bought traffic) and what actions they take on the site.

How do you get ROI quickly using PPC?

* Start with only a few ad words.
* Buy commercial long tail words - words that generate lower traffic volumes but also have less competition and are cheaper to buy.
* One targeted ad to each keyword and a highly relevant landing page for each ad.

How do you get started with PPC?
To get started is easy:

* Choose a couple of keywords.
* Write ad copy.
* Create a landing page to convert your traffic.
* Signup to affiliate program(s).
* Open a PPC account with Google, Yahoo, MSN etc.
* Set a budget and decide how much you are ready to pay for each visitor.
* Start your PPC campaign.

As you can see using PPC to get great ROI is easy. Just follow these tips and we guarantee that you will see quick results.

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How To Get Started with PPC

If you're interested in Internet marketing, you have several options to choose between. First, there's of course the prospect of advertising on regular search engines like Google and Yahoo by ranking high in the result list according to certain keywords. But the search engines promise nothing, and would send SEO's packing if they could. Their focus is on relevant search result, not on the success of your search marketing. If this isn't your cup of tea you might want to consider a more controllable online marketing strategy, called PPC!

Pay - Per - Click Search Engines - Devoted to Advertisements

Emerging in the late 1990s Pay-Per-Click has grown to become a force to be reckoned with in Internet marketing industry. Search Engines like Google, Yahoo, MSN and Altavista all offer PPC ads on their sites, often appearing above, below and next to the result in the SERP. When deciding to advertise using PPC you're allowed to create you own ads, implementing desired keywords and then bid on how much you are willing to pay per click. But first you have to decide which PPC search engine to advertise on!

Remember, you are never charged by the PPC search engines whenever your ad appears, only when it's clicked on!
5 Easy Steps to Get Started with PPC

1. Choose Your Pay-Per-Click Search Engine
There are several regular search engines allowing sponsored links on their result pages. Google Ads, Yahoo SM are leading the market. MSN KeyWords are expected to join them shortly!

2. Apply Your Keywords
PPC ads are connected to the keyword used in the search engine. The ad is thus only visible when the search engine displays the result of a sought keyword. As you would search optimize your website, choose you keywords and phrases and implement them into the title and body text of the ad.

3. Bid for Position
Since the ads are displayed from top to bottom the advertisement in the highest position will naturally get most attention. This is where the bidding enters the picture. By bidding on how much you are willing to pay per click you bid on the position of your ad in relation to certain keywords. The more you're willing to pay the higher you will get! While the top positions often get most attention by visitors, this is not the only factor to consider when bidding. Your ad's click value is determined on conversion ratio and how much money your product actually will generate. Let's say your conversion ratio is 1:100, one sale per hundred clicks, and your product cost $10. To break even you shouldn't pay more than 10 cents per click. Now if the bid on highest position is 20 cents you'll loose $10 on every sale. And the purpose of PPC ads is in the end to make money, right?

Nowadays you're not promised the highest position even if you made the highest bid, the ranking is primarily affected by an ads popularity factor. The ad generating most clicks according to a certain keyword will always have the highest position.

4. Create a Clean and Call-to-Action Landing Page for Your Ad
It is not enough that a visitor is clicking on your ad. If the landing page is messy or confusing your visitor will leave. Make sure that the purchase of your product can be made directly off the landing page and have detailed information available if the visitor wants to know more. You have to do everything in your power to increase the level of Call-to-Action. Without a relatively high conversion ratio your PPC ad can easily end up costing more money than it generates.

5. Control Your Ads
As a PPC advertiser you are a paying customer and that comes with benefits. With the bidding system you have complete control of your ads ranking, immediate updates and access to stats on how your ads are doing.
Advantages with Pay-Per-Click Advertisment

* PPC is widely considered to generate strong ROI.
* Pay - Per - Click ads are found to be more reliable and relevant.
* In the end they're the only type of advertisement allowed at the search engine sites. And that is a strong position to hold.
* PPC ads are often seen as search result, thus free from the bad reputation of commercial advertisements.

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Choose a first - tier PPC System - Google AdWords or Yahoo SM!

The first thing you have to figure out before deciding which PPC system to use, is which search engine your future customers might be using. The search engines below are both market leaders, with the highest traffic of all search engines on the Internet. But that doesn't necessarily mean that your PPC ad will generate conversion no matter where you place them!

By rewarding ads that are doing well, Google AdWords leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad.

Different search engines for different folks

Knowing which search engine your target group is using most frequently is the strongest advantage you can get. Many companies buy PPC on both Google and Yahoo, often ending up not selling anything on one and flourishing on the other!
Google AdWords & Yahoo SM

The creme de la creme of PPC systems are to no surprise the game leading search engines Google (Adwords) and Yahoo (Search Marketing). They both have advantages and disadvantages. In the end it's up to you to decide, but to your convenience we're going to list their strongest and weakest qualities.

Yahoo SM - When it comes to bidding on your ad Yahoo SM gives you full control. By both letting you see who you are bidding against, how much they are bidding and ensuring that whether you bid $2 or $0.50 over the highest bid, you will never pay more than + one penny than the highest bidder.

Google Adwords - Mysterious like they tend to be Google's PPC system does not allow any inside information. No names, no bids. You place your bid depending on how much you are willing to pay, and get ranked accordingly. Admittedly this is a smart way to make the most money; not limiting the advertiser's spending potential.

Google AdWords - As one of the most frequently visited websites in the world, Google has the strongest advantage in PPC advertising. Heck a lot of traffic! But for this benefit you have to pay more, naturally! Especially on highly demanded keywords!

Yahoo SM - Being the second most visited search engine is still a forceful argument to advertise with Yahoo SM. This PPC system is generally cheaper as well.

Google AdWords
PPC systems often get criticism for managing advertisements based on the advertiser's wallet size, thus leaving no space for smaller businesses. Google AdWords has figured out a solution to these accusations, making sure that relevancy always comes first and money second. By rewarding ads that are doing well, they leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad. If your ad generates a higher CTR than the highest bidder you will almost certainly take his place.

Yahoo SM
With less traffic to boost the prices Yahoo SM could be recommended for businesses with a small budget. They have no reward system according to CTR but then again, you probably won't have to pay a lot to get high rankings.

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Tools for SEO And Traffic Analysis

When you start out as a web affiliate, there are a range of tools that will help you navigate the infinite ocean of search engines and key phrases. Let's try and navigate the ocean of available tools.

You will need tools to handle the following important areas:

1. Search Engine Optimization (first step)

Site analysis - site content, meta information, internal links

External analysis - forward links, backlinks, quality of back-linking sites

2. Statistical traffic analysis (second step)

See how visitors navigate to and from your site

Tools for search engine optimization

Tools can either be downloaded and run from your PC, or else you run them from the site that supply them. A few tools can analyze your site when it's stored on your hard disk, but usually they will analyze the site as it appears on the web and run its analyses against the web hotel or server where the site is published.

They may require some advanced functionality from your site environment, such as asp or php. Today most web hotels offer these functionalities per default.

Supplied by This is a range of useful tools for the beginning web affiliate. They let you analyze your site's page content, meta information and links. They can also assist you with tasks such as link exchange and setting up a link directory.

There are a number of free, basic tools as well as a couple of paid product packages that target businesses of different sizes.

Google Analytics
Found at These are tools for statistical traffic analysis. Probably the best free tools on the market. They're also strongly integrated with Google Adwords.

Extensive SEO Toolbox supplied by A number of free tools that you can use to see if you're included in the biggest search engines, to check your forward links and backlinks, and much more.

For premium members there are a number of more advanced tools, such as Keyword Difficulty and Link Finder.

We Build Pages
Provided by, the home of SEO guru Jim Boykin. A lot of free tools, even some pretty advanced ones. Make a top ten analysis for search phrases, find the common backlinks for a number of url:s, produce a site map of your site, identify your strongest sub pages, and a lot more.
Tools for keyword analysis

There are a number of tools to assist you in your keyword analysis. However, no single one has all the answers.

Google Adwords Keywords Suggestions
This is a very useful tool. It shows search volumes and competition for the keyword phrases of your choice, or the keywords related to a site.

Even if it's intended for Adwords use, it gives the general picture for the requested keywords.

Google Adwords Traffic Estimator
Another very useful and free tool. It lets you estimate how many clicks per day a certain keyword would generate, and at what cost per click (CPC).

Keyword Country
This tool isn't free, but it's worth every penny. With Keyword Country you can make estimations not only of how much certain Adwords keywords will cost, but also how much you can make from them.

The tool gives you comprehensive information for more than six million keywords in its database, and it's not restricted to Google searches.

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