Managing PPC & Consulting

I alaways use webuildpages tools for check backlinks and the anchor text used in those backlinks.Neat-O Backlink Tool Knowing who is linking to you and what link text they're using is one of the most important aspects in Search Engine Optimization SEO . This tool checks your backlinks (only showing one backlink per URL that links to you) and shows the link text used to link to you.

Pay Per Click (PPC) Campaign Management Services Include:

* Automated bid management
* Budget management
* Keyword research
* Creative editing
* Campaign assessment meetings
* Click fraud negotiations
* Personal account managers
* Advanced ROAS software
* Competitive analysis
* Detailed campaign analysis and reporting
* Opportunity identification
* Offline sales tracking

Overture and Google Adwords

PPC search engines offer instant traffic, completely side stepping the lengthy process of optimizing sites for the search engines. In addition, they allow you to optimize your site for your human visitors and not just those machines that spider your site. In a way it seems you can have it all - traffic and an on-topic site designed for your customer.

Wait, you say...too good to be true! Of course, we agree. After having spent countless hours and recovering from every pitfall imaginable in the Pay Per Click game, we have to say the promise is there, but someone must be willing to do the work. We have done the work over and over. We've read the books, we hang out in Forums dedicated to Pay Per Click topics, we are constantly performing research, but most of all, we are doing it live on many campaigns - and making it work.

But if you're a business prefessional, a site owner, a graphic designer who just wants a little bit of exposure and doesn't really care about the ins and outs of "exact match" vs "broad match" and which partner sites carry one engine's ads or another...you just want traffic...don't worry! Whether you're a seasoned PPC Pro or a "newbie", we can still work with you.

Author : Webuildpages

Top 9 PPC Program 2008

1. Adbrite

   as a publisher, you can use AdBrite to set your own ad rates and approve or reject every ad that’s purchased for your site. AdBrite enables you to instantly sell ads to your visitors via a “Your Ad Here” link, in addition to selling through our market.

2. RevenuePilot

   RevenuePilot is a leading Pay-Per-Click network that brings advertisers and web surfers together. RevenuePilot’s Affiliate Program allows web publishers to serve as intermediaries between web surfers and advertisers, earning money each time their users click on an advertiser’s listing.

3. UmaxLogin

   UmaxLogin is a Pay-Per-Click system that has the most relevant results at the highest bids in the industry. Partnership with UmaxLogin provides you with stable income while improving the content of your sites. UmaxLogin provides numerous tools to help you integrate search results on your website and optimize it to get the maximum out of your traffic and help you build a stronger user base. UmaxLogin generates highest revenues paying 70% rev-share with no hold biweekly.

4. ABCSearch

   The ABCSearch founders have been pioneers in the online ad industry since 1995 and have successfully built many well known web properties. ABCSearch is a subsidiary of Internext Media Corp. based in Encino, California. ABCSearch launched in early 2001 and has become a recognized leader in the online advertising industry. Serving in excess of 2.5 Billion searches per month, ABCSearch is one of the world’s top providers of cost-per-click search on the Internet. We are dedicated to delivering to consumers the most relevant, high quality search results possible.

5. Alternateurl

   If you use Google AdSense or any other ad program to earn money from your website, now you can increase the amount of revenue you make automatically. Most online ad programs, including Google, will sometimes show default ads, or public service announcements (PSAs) when they have no paying ads to show. This can happen for many reasons, especially when their ad code crawls your pages. AlternateURL lets you replace those ads with paying ads. Just use the code we provide to replace your ad program’s default ads. For use with Google, FastClick and many other ad programs. Or you can use AlternateURL as your primary ad program.

6. Text Link Ads

   Text Link Ads are unique because they are static html links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings.

7. InterServe

   InterServe provides publishers with the ability to generate unlimited revenue by using our unique adserving technology to deliver advertising campaigns in a wide range of media formats. Our feature packed real time solution puts publishers in total control over the advertiser campaigns you display, whilst ensuring maximum return for your advertising inventory.

8. Etology

   Good PPC Program. Greate alternative to adsense. Try it.

9. AdMedian

   Founded in 2003, AdMedian LLC is a profitable online media company that provides solutions to advertisers and publishers worldwide. AdMedian manages a wide range of advertisers in both the US and abroad offering run-of-site or vertical specific graphical ad campaigns and sponsored search advertising options. Publishers are offered multiple solutions to help them monetize their web site traffic through our Publisher Network on a CPM and CPC basis. By utilizing our performance driven ad-serving capabilities and secured by our proprietary click fraud technology, advertisers are able to maximize their ROI, while enabling publishers to reach their full earning potential. We have paid out millions of dollars to our publishers who are loyal to our network due to our ability to provide multiple payment options, fast payback, personal service and leading money making opportunities.

10 PPC Tips Improve Advertising

1. Define your goals and what strategy you want to use to reach these goals. Also what metric will you use to define your campaign a success and consider your goal to have been met.

2. Gather Data. There is nothing more important than making informed decisions. I have seen too many account owners and account managers make decisions based a current trend instead of looking at the bigger picture. Gathering data should not be limited to a single online source but open your eyes and look at every possible influence on your business rather than just what your keyword search volumes from Overture or AdWords are showing. Customers are a great source of data and the savvy search marketer is always in tune with his customers needs and plans accordingly.

3. Keyword level Tracking. As, I mention in point 2 it is important for you to gather data to make informed decisions. For this I highly recommend using a 3rd party tracking system. I will review my thoughts on some tools in an upcoming post.

4. Bid on approriate keywords. Its a general theory and common misconception that the more keywords you bid on the better. Well theoretically you will drive more traffic to your site but it will not be relevant. Start with your base group of keywords and expand on those. This will not be a one time process, it will be constantly evolving. This is another reason for the importance of Keyword level tracking. It gives you the ability to expand on words that are performing well, they maybe unexpected words that initially would have not made your list.

5. Target proper landing pages. Finding the ideal landing page can take some trial and error, but for a general rule, it is best to use as relevant a page as possible. This is not always the case and I will discuss some examples soon, but it is a good general rule to follow. Too many people go straight to the home page and their conversion rate suffers badly.

6. Scare factor. Avoid flashy images, videos, bright colors or music on your landing pages. These cause an instant reaction for users to click the back button and leave your site immediately, costing you money!

7. Easy Landing pages. Yes, the third point about landing pages is make sure they are focused enough to get the user to do what you want. Make the 'buy now' or 'add to cart' buttons very obvious, do not bury them below the fold. It is also ok to have multiple buttons at the top middle and bottom of your product page, if the page requires vertical scrolling.

8. Stick to the majors. Sure you can go out there and sign up with every engine or PPC program but are you really going to see the return on your investment. I'm not only talking about the lower numbers of traffic, which you maybe able to scrape some conversions from, but the time it is going to take for you to manage these accounts may not be worth it. LookSmart, Kanoodle, Findwhat, BlowSearch etc do not have the tools developed to help you operate efficiently and their click fraud systems are a little less developed which may lead wasted funds. So for the time being I would keep my money in Yahoo, MSN, Ask, and *gasp* Google.

9. Prepare for seasons. It is always a wise idea to prepare campaigns that fit the seasons. For the upcoming holidays you should probably already have a few holiday ads and ad groups with holiday terms in the works. It is also beneficial to create a holiday ad group that has some of your best producing words paired with some holiday focused ads. This also applies to other seasons that affect your consumers shopping habits

10. More data. Did I already say this? Well I can't stress it enough. If you are just using the consoles that Google Adwords and Yahoo Search Marketing provide, you are missing a lot of important information. Think of it as going to Best Buy to purchase a plasma tv. You don't just purchase the first plasma tv you see, right? Of course not. I will expand on which stats packages are the best for making informed decisions in an upcoming post.

source : Marketing Shift

How to get great ROI on your PPC

PPC (Pay Per Click) is an important way for every affiliate marketer to get traffic. What you do is buying traffic to your site. This is done by buying a sponsored link and bidding on keywords in Google, Yahoo, MSN and other search engines. When a user searches for a specific keyword in Google, this will generate both organic hits and paid ad words. With PPC you buy a certain ad word and for each user that clicks on it you pay a set amount. PPC is a fast and relatively cheap way to generate traffic to your web site.

But how do you get ROI (Return of Investment) on your PPC campaign? We have interviewed a PPC expert to answer some of the questions you might have and help you get started.

Why should you use PPC?
To increase your traffic. Even if you get very good organic hits in the search engines on a specific keyword, you will generate even more traffic if you also use PPC. The reason for this is that the user will see the ad words when he/she makes a search. If you don't buy them others will get traffic you could have gotten.

PPC is an effective marketing method when it comes to ROI. It is very easy to measure the results of your campaign compared to other forms of marketing.

What should you think about when buying PPC?

* Choose the right keywords
* Write effective ad copy
* Create a good landing page with effective copy
* Track each keyword to measure ROI. (Compare the cost to the revenues.)

The keywords, ad copy and landing page have to be well integrated in order to get a good ROI. It is important to have a credible landing page/site for two reasons. Firstly, the landing page will affect your conversion - a serious landing page with good copywriting will convert more traffic. Secondly, it will affect your ad cost. The search engine will evaluate your site and this evaluation will have an impact on the click price you pay for each visitor. The more credible and relevant the landing page is, the lower the click price will be.

How do you choose which keywords to buy?
The aim is to choose commercial words - i.e. words where there is a good chance that the visitors take an action that generates revenue for us. Which in turn hopefully creates a positive ROI. The keywords need to have decent search volumes. Relevant keywords can bee chosen with the help of keyword software like Wordtracker. The software will help you to find out which keywords people use when they search for products related to your site.

It is also advisable to use a web analyzes software such as Google Analytics. The software can be used to see which keywords the visitors reach the site with (both organic and bought traffic) and what actions they take on the site.

How do you get ROI quickly using PPC?

* Start with only a few ad words.
* Buy commercial long tail words - words that generate lower traffic volumes but also have less competition and are cheaper to buy.
* One targeted ad to each keyword and a highly relevant landing page for each ad.

How do you get started with PPC?
To get started is easy:

* Choose a couple of keywords.
* Write ad copy.
* Create a landing page to convert your traffic.
* Signup to affiliate program(s).
* Open a PPC account with Google, Yahoo, MSN etc.
* Set a budget and decide how much you are ready to pay for each visitor.
* Start your PPC campaign.

As you can see using PPC to get great ROI is easy. Just follow these tips and we guarantee that you will see quick results.

source : http://www.affiliatetips.com/how-to-get-great-roi-on-your-ppc.html

How To Get Started with PPC

If you're interested in Internet marketing, you have several options to choose between. First, there's of course the prospect of advertising on regular search engines like Google and Yahoo by ranking high in the result list according to certain keywords. But the search engines promise nothing, and would send SEO's packing if they could. Their focus is on relevant search result, not on the success of your search marketing. If this isn't your cup of tea you might want to consider a more controllable online marketing strategy, called PPC!

Pay - Per - Click Search Engines - Devoted to Advertisements

Emerging in the late 1990s Pay-Per-Click has grown to become a force to be reckoned with in Internet marketing industry. Search Engines like Google, Yahoo, MSN and Altavista all offer PPC ads on their sites, often appearing above, below and next to the result in the SERP. When deciding to advertise using PPC you're allowed to create you own ads, implementing desired keywords and then bid on how much you are willing to pay per click. But first you have to decide which PPC search engine to advertise on!

Remember, you are never charged by the PPC search engines whenever your ad appears, only when it's clicked on!
5 Easy Steps to Get Started with PPC

1. Choose Your Pay-Per-Click Search Engine
There are several regular search engines allowing sponsored links on their result pages. Google Ads, Yahoo SM are leading the market. MSN KeyWords are expected to join them shortly!

2. Apply Your Keywords
PPC ads are connected to the keyword used in the search engine. The ad is thus only visible when the search engine displays the result of a sought keyword. As you would search optimize your website, choose you keywords and phrases and implement them into the title and body text of the ad.

3. Bid for Position
Since the ads are displayed from top to bottom the advertisement in the highest position will naturally get most attention. This is where the bidding enters the picture. By bidding on how much you are willing to pay per click you bid on the position of your ad in relation to certain keywords. The more you're willing to pay the higher you will get! While the top positions often get most attention by visitors, this is not the only factor to consider when bidding. Your ad's click value is determined on conversion ratio and how much money your product actually will generate. Let's say your conversion ratio is 1:100, one sale per hundred clicks, and your product cost $10. To break even you shouldn't pay more than 10 cents per click. Now if the bid on highest position is 20 cents you'll loose $10 on every sale. And the purpose of PPC ads is in the end to make money, right?

Nowadays you're not promised the highest position even if you made the highest bid, the ranking is primarily affected by an ads popularity factor. The ad generating most clicks according to a certain keyword will always have the highest position.

4. Create a Clean and Call-to-Action Landing Page for Your Ad
It is not enough that a visitor is clicking on your ad. If the landing page is messy or confusing your visitor will leave. Make sure that the purchase of your product can be made directly off the landing page and have detailed information available if the visitor wants to know more. You have to do everything in your power to increase the level of Call-to-Action. Without a relatively high conversion ratio your PPC ad can easily end up costing more money than it generates.

5. Control Your Ads
As a PPC advertiser you are a paying customer and that comes with benefits. With the bidding system you have complete control of your ads ranking, immediate updates and access to stats on how your ads are doing.
Advantages with Pay-Per-Click Advertisment

* PPC is widely considered to generate strong ROI.
* Pay - Per - Click ads are found to be more reliable and relevant.
* In the end they're the only type of advertisement allowed at the search engine sites. And that is a strong position to hold.
* PPC ads are often seen as search result, thus free from the bad reputation of commercial advertisements.

source : http://www.affiliatetips.com/how-to-get-started-with-ppc.html

Choose a first - tier PPC System - Google AdWords or Yahoo SM!

The first thing you have to figure out before deciding which PPC system to use, is which search engine your future customers might be using. The search engines below are both market leaders, with the highest traffic of all search engines on the Internet. But that doesn't necessarily mean that your PPC ad will generate conversion no matter where you place them!

By rewarding ads that are doing well, Google AdWords leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad.

Different search engines for different folks

Knowing which search engine your target group is using most frequently is the strongest advantage you can get. Many companies buy PPC on both Google and Yahoo, often ending up not selling anything on one and flourishing on the other!
Google AdWords & Yahoo SM

The creme de la creme of PPC systems are to no surprise the game leading search engines Google (Adwords) and Yahoo (Search Marketing). They both have advantages and disadvantages. In the end it's up to you to decide, but to your convenience we're going to list their strongest and weakest qualities.
Bidding

Yahoo SM - When it comes to bidding on your ad Yahoo SM gives you full control. By both letting you see who you are bidding against, how much they are bidding and ensuring that whether you bid $2 or $0.50 over the highest bid, you will never pay more than + one penny than the highest bidder.

Google Adwords - Mysterious like they tend to be Google's PPC system does not allow any inside information. No names, no bids. You place your bid depending on how much you are willing to pay, and get ranked accordingly. Admittedly this is a smart way to make the most money; not limiting the advertiser's spending potential.
Traffic

Google AdWords - As one of the most frequently visited websites in the world, Google has the strongest advantage in PPC advertising. Heck a lot of traffic! But for this benefit you have to pay more, naturally! Especially on highly demanded keywords!

Yahoo SM - Being the second most visited search engine is still a forceful argument to advertise with Yahoo SM. This PPC system is generally cheaper as well.
CTR

Google AdWords
PPC systems often get criticism for managing advertisements based on the advertiser's wallet size, thus leaving no space for smaller businesses. Google AdWords has figured out a solution to these accusations, making sure that relevancy always comes first and money second. By rewarding ads that are doing well, they leave a window open for high rankings despite of not having the highest bid. What it all comes down to is high click through rate; a way to measure the popularity of your ad. If your ad generates a higher CTR than the highest bidder you will almost certainly take his place.

Yahoo SM
With less traffic to boost the prices Yahoo SM could be recommended for businesses with a small budget. They have no reward system according to CTR but then again, you probably won't have to pay a lot to get high rankings.

source : http://www.affiliatetips.com/choosing-a-first-tier-ppc-system.html