Wednesday, February 13, 2008

Channel Optimization

Active channels gather data that's accessible to you at all times. The data is organized in report forms and can be retrieved by following the instructions given below:

1.After logging in, click on the link to 'Advanced Reports'

2.Select the product you want to track: AdSense for content or AdSense for search.

3.Then click the radio button labeled Channel data.

4.Next choose the date range in which you're interested.

5.Now choose the channels for which you'd like to assemble a report by using the check boxes.

Note: To easily find a particular group of channels, use the search function.

According to the naming convention described in the custom channels section, if you wanted to find all of the channels associated with your home page, you'd type 'Home' in the 'Find Channels' box. Similarly, if you wanted to find all of the channels associated with rectangular ad boxes, you'd search for 'Rect'. Once you've completed the search, you can simply select all of the results or choose them individually.

Once you've selected the desired channels, decide how you'd like to group the data.

For a day-by-day report of the data from the selected channels choose the Date radio button.

For an aggregate report of channel statistics over a selected date range, choose the Channels radio button.

Tip: useful for simple comparisons between two or more channels

For a comprehensive evaluation of one or more channels' performance displayed by date, choose the Both radio button.

6.Finally, click the Display Report button.

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