Top 9 PPC Program 2008

1. Adbrite

   as a publisher, you can use AdBrite to set your own ad rates and approve or reject every ad that’s purchased for your site. AdBrite enables you to instantly sell ads to your visitors via a “Your Ad Here” link, in addition to selling through our market.

2. RevenuePilot

   RevenuePilot is a leading Pay-Per-Click network that brings advertisers and web surfers together. RevenuePilot’s Affiliate Program allows web publishers to serve as intermediaries between web surfers and advertisers, earning money each time their users click on an advertiser’s listing.

3. UmaxLogin

   UmaxLogin is a Pay-Per-Click system that has the most relevant results at the highest bids in the industry. Partnership with UmaxLogin provides you with stable income while improving the content of your sites. UmaxLogin provides numerous tools to help you integrate search results on your website and optimize it to get the maximum out of your traffic and help you build a stronger user base. UmaxLogin generates highest revenues paying 70% rev-share with no hold biweekly.

4. ABCSearch

   The ABCSearch founders have been pioneers in the online ad industry since 1995 and have successfully built many well known web properties. ABCSearch is a subsidiary of Internext Media Corp. based in Encino, California. ABCSearch launched in early 2001 and has become a recognized leader in the online advertising industry. Serving in excess of 2.5 Billion searches per month, ABCSearch is one of the world’s top providers of cost-per-click search on the Internet. We are dedicated to delivering to consumers the most relevant, high quality search results possible.

5. Alternateurl

   If you use Google AdSense or any other ad program to earn money from your website, now you can increase the amount of revenue you make automatically. Most online ad programs, including Google, will sometimes show default ads, or public service announcements (PSAs) when they have no paying ads to show. This can happen for many reasons, especially when their ad code crawls your pages. AlternateURL lets you replace those ads with paying ads. Just use the code we provide to replace your ad program’s default ads. For use with Google, FastClick and many other ad programs. Or you can use AlternateURL as your primary ad program.

6. Text Link Ads

   Text Link Ads are unique because they are static html links that can drive targeted traffic and help your link popularity which is a top factor in organic search engine rankings.

7. InterServe

   InterServe provides publishers with the ability to generate unlimited revenue by using our unique adserving technology to deliver advertising campaigns in a wide range of media formats. Our feature packed real time solution puts publishers in total control over the advertiser campaigns you display, whilst ensuring maximum return for your advertising inventory.

8. Etology

   Good PPC Program. Greate alternative to adsense. Try it.

9. AdMedian

   Founded in 2003, AdMedian LLC is a profitable online media company that provides solutions to advertisers and publishers worldwide. AdMedian manages a wide range of advertisers in both the US and abroad offering run-of-site or vertical specific graphical ad campaigns and sponsored search advertising options. Publishers are offered multiple solutions to help them monetize their web site traffic through our Publisher Network on a CPM and CPC basis. By utilizing our performance driven ad-serving capabilities and secured by our proprietary click fraud technology, advertisers are able to maximize their ROI, while enabling publishers to reach their full earning potential. We have paid out millions of dollars to our publishers who are loyal to our network due to our ability to provide multiple payment options, fast payback, personal service and leading money making opportunities.

10 PPC Tips Improve Advertising

1. Define your goals and what strategy you want to use to reach these goals. Also what metric will you use to define your campaign a success and consider your goal to have been met.

2. Gather Data. There is nothing more important than making informed decisions. I have seen too many account owners and account managers make decisions based a current trend instead of looking at the bigger picture. Gathering data should not be limited to a single online source but open your eyes and look at every possible influence on your business rather than just what your keyword search volumes from Overture or AdWords are showing. Customers are a great source of data and the savvy search marketer is always in tune with his customers needs and plans accordingly.

3. Keyword level Tracking. As, I mention in point 2 it is important for you to gather data to make informed decisions. For this I highly recommend using a 3rd party tracking system. I will review my thoughts on some tools in an upcoming post.

4. Bid on approriate keywords. Its a general theory and common misconception that the more keywords you bid on the better. Well theoretically you will drive more traffic to your site but it will not be relevant. Start with your base group of keywords and expand on those. This will not be a one time process, it will be constantly evolving. This is another reason for the importance of Keyword level tracking. It gives you the ability to expand on words that are performing well, they maybe unexpected words that initially would have not made your list.

5. Target proper landing pages. Finding the ideal landing page can take some trial and error, but for a general rule, it is best to use as relevant a page as possible. This is not always the case and I will discuss some examples soon, but it is a good general rule to follow. Too many people go straight to the home page and their conversion rate suffers badly.

6. Scare factor. Avoid flashy images, videos, bright colors or music on your landing pages. These cause an instant reaction for users to click the back button and leave your site immediately, costing you money!

7. Easy Landing pages. Yes, the third point about landing pages is make sure they are focused enough to get the user to do what you want. Make the 'buy now' or 'add to cart' buttons very obvious, do not bury them below the fold. It is also ok to have multiple buttons at the top middle and bottom of your product page, if the page requires vertical scrolling.

8. Stick to the majors. Sure you can go out there and sign up with every engine or PPC program but are you really going to see the return on your investment. I'm not only talking about the lower numbers of traffic, which you maybe able to scrape some conversions from, but the time it is going to take for you to manage these accounts may not be worth it. LookSmart, Kanoodle, Findwhat, BlowSearch etc do not have the tools developed to help you operate efficiently and their click fraud systems are a little less developed which may lead wasted funds. So for the time being I would keep my money in Yahoo, MSN, Ask, and *gasp* Google.

9. Prepare for seasons. It is always a wise idea to prepare campaigns that fit the seasons. For the upcoming holidays you should probably already have a few holiday ads and ad groups with holiday terms in the works. It is also beneficial to create a holiday ad group that has some of your best producing words paired with some holiday focused ads. This also applies to other seasons that affect your consumers shopping habits

10. More data. Did I already say this? Well I can't stress it enough. If you are just using the consoles that Google Adwords and Yahoo Search Marketing provide, you are missing a lot of important information. Think of it as going to Best Buy to purchase a plasma tv. You don't just purchase the first plasma tv you see, right? Of course not. I will expand on which stats packages are the best for making informed decisions in an upcoming post.

source : Marketing Shift