Monday, February 25, 2008

Top 10 SEO Mistakes

1. Targetting the wrong keywords
This is a mistake many people make and what is worse – even experienced SEO experts make it. People choose keywords that in their mind are descriptive of their website but the average users just may not search them. For instance, if you have a relationship site, you might discover that “relationship guide” does not work for you, even though it has the “relationship” keyword, while “dating advice” works like a charm. Choosing the right keywords can make or break your SEO campaign. Even if you are very resourceful, you can't think on your own of all the great keywords but a good keyword suggestion tool, for instance, the Website Keyword Suggestion tool will help you find keywords that are good for your site.

2. Ignoring the Title tag
tag empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your tag shows in the search results as your page title.Leaving the "title tag" empty is also very common. This is one of the most important places to have a keyword, because not only does it help you in optimization but the text in your "title tag" shows in the search results as your page title.

3. A Flash website without a html alternative
Flash might be attractive but not to search engines and users. If you really insist that your site is Flash-based and you want search engines to love it, provide an html version. Here are some more tips for optimizing Flash sites. Search engines don't like Flash sites for a reason – a spider can't read Flash content and therefore can't index it.

4. JavaScript Menus
Using JavaScript for navigation is not bad as long as you understand that search engines do not read JavaScript and build your web pages accordingly. So if you have JavaScript menus you can't do without, you should consider build a sitemap (or putting the links in a noscript tag) so that all your links will be crawlable.

5. Lack of consistency and maintenance
Our friend Rob from Blackwood Productions often encounters clients, who believe that once you optimize a site, it is done foreve. If you want to be successful, you need to permanently optimize your site, keep an eye on the competition and – changes in the ranking algorithms of search engines.

6. Concentrating too much on meta tags
A lot of people seem to think SEO is about getting your meta keywords and description correct! In fact, meta tags are becoming (if not already) a thing of the past. You can create your meta keywords and descriptions but don't except to rank well only because of this.

7. Using only Images for Headings
Many people think that an image looks better than text for headings and menus. Yes, an image can make your site look more distinctive but in terms of SEO images for headings and menus are a big mistake because h2, h2, etc. tags and menu links are important SEO items. If you are afraid that your h1 h2, etc. tags look horrible, try modifying them in a stylesheet or consider this approach:

8. Ignoring URLs
Many people underestimate how important a good URL is. Dynamic page names are still very frequent and no keywords in the URL is more a rule than an exception. Yes, it is possible to rank high even without keywords in the URL but all being equal, if you have keywords in the URL (the domain itself, or file names, which are part of the URL), this gives you additional advantage over your competitors. Keywords in URLs are more important for MSN and Yahoo! but even with Google their relative weight is high, so there is no excuse for having keywordless URLs.

9. Backlink spamming
It is a common delusion that it more backlinks are ALWAYS better and because of this web masters resort to link farms, forum/newgroup spam etc., which ultimately could lead to getting their site banned. In fact, what you need are quality backlinks.
10. Lack of keywords in the content
Once you focus on your keywords, modify your content and put the keywords wherever it makes sense. It is even better to make them bold or highlight them.

source :

Likes and Dislikes of Googlebots

What is a Googlebot? It is one of the little web-searching spiders (automated) that we talked about in the last section. And these spiders have definite preferences, so you want to make sure your content is good spider food.

Spiders like:

• Neat codeless lines of code than lines of text (or more lines of text than lines of codes.)
• Normal keyword densities of 3-7%.
• Lots of backlinks on pages that link back to your home page. (Top sites have an average of 300 backlinks.)
• Original content not found anywhere else.
• Quick downloads of sites, which means not a lot of dynamic URLS to other sites.
• Site maps.
• ALT Tabs for images.
• Link partners who are contextually relevant to your page (i.e., if your page is about buying real estate, links might about be how to get loans, how to prospect for deals, how to start a corporation but not about pet gerbils, latest fashions, or cell phones.)

• New content every time the spider comes to check up on your site.

Spiders do not like:

• More lines of code than text.
• Nested tables.
• Super-high keyword densities, which they call keyword stuffing.
• Doorway pages that act as a portal and which just happen to have super high keyword densities.
• Too many backlinks to your home page from within your domain.
• Duplicate content from another site regardless of who stole what from whom.
• Lots of dynamic URLs that cause a site to take forever to download.
• Repeating the exact same words in your linking text, which the spider will interpret as automated link swapping. (Interestingly, it is fine for the spiders to be fully automated, but they hate it when we do that!)
• Stale content that never changes.

source :

Tuesday, February 19, 2008

SEO Friendly Affiliate Programs Tips

Last week we held an affiliate marketing webinar with Shawn Collins (recap and replay available). We covered a lot of ground in one short hour, but one area that wasn’t discussed in depth is how affiliate programs can affect your SEO.

Problem: Duplicate Content Knocks Your Pages from Search Engines

Some affiliate networks provide affiliates with direct links to your site with an appended URL including an affiliate ID. An example would be

When search engines visit your affiliates’ websites, unless your affiliate has added a “rel=nofollow” attribute to the link to tell search engines not to follow the link, the search engine will follow the link and index the landing page — a duplicate copy of your home page, category page or product page, wherever the link was pointing. If an affiliate builds up link juice with keyword-rich anchor text to its own copies of your page (for example, buying paid links on blogs), it’s possible that outranks What’s worse is that the duplicate content filter might wipe out your page for showing in results for that keyword/s, especially when you have thousands of affiliates and thousands of duplicate pages. This means you pay commissions on sales from organic search that you otherwise could have attracted yourself.

2 Possible Workarounds

A 301 (permanent) eliminates this possibility as you tell the search engine that is forever the same as And yes, any Page Rank the affiliate URL has will be passed on to your site. To do this, you likely have to bring your affiliate program in-house and create a proper tracking system so affiliates get their commissions.

Another workaround tip from Stephan Spencer is to require your affiliates to post a disclosure statement on their Legal Notices page stating that they are an affiliate of the merchant and that neither party is an agent, partner, joint venturer, franchisor, franchisee, employer or employee of the other, linking back to your home page from the statement. Legal Notices are typically liked site-wide and rarely link off to other pages so you get some nice link juice from the page.

Affiliate Programs as an SEO Strategy

Many networks like LinkShare and Commission Junction use 302 (temporary) redirects which will not be followed because the 302 essentially tells the search engine bots that the page will be moved soon, so there’s no need to transfer any link love to your site from the affiliate site. So don’t expect any SEO benefit from these systems.

SEO-savvy affiliates can also block any Page Rank from passing from their site to yours by cloaking, creating their own redirection or no-following links to your site or adding the nofollow attribute to its Legal Notices page (the latter would be a good idea for them to do anyway). If they want to do these things, let them. Affiliate programs are not intended to be a substitute for SEO and link building activities and you don’t want to tick off good affiliates (who more than likely have a clue when it comes to SEO anyway). The 301 redirect protects you from duplicate content issues, and as long as you properly credit referred traffic this is fair to your affiliates. If you get a bit of SEO boost from some, that’s gravy.

source :

Google Adsense Inventory for Banned Keywords

Does Google accept ads from gambling and poker websites ? You may immediately say a big "NO" but that's not true.

Take a look at this screenshot of a Google Ad of a Poker forum, Google actually does accept and show ads for content which are otherwise prohibited according to the online "terms and conditions". definition of Poker:

Poker is fundamentally a gambling game and is played either for money or for chips purchased from the game's banker.

Google Adsense Program policies clearly states that Adsense Publishers may not put Adsense on sites that contain:

Gambling or casino-related content

Google Adwords Policy for advertisers on Gambling

Advertising is not permitted for online casinos, sports books, bingo, and affiliates with the primary purpose of driving traffic to online gambling sites.

source :

Monday, February 18, 2008

Tips Pertukaran Link

Untuk tukar menukar link Website anda dengan website lain, ikuti tips berikut :

1. Pertukaran link itu hanya untuk website yang mempunyai usaha yang relevansi, kesamaan dengan usaha yang anda miliki.

2. Mulailah dengan mencari website lain yang terdapat pada daftar OPD dan di dalam Yahoo yang mempunyai kategori yang sama dengan website anda.

3. Lakukan pencarian dengan Google dan lihat website yang masuk dalam Top 30 untuk keyword anda. Ini adalah kompetisi yang baik untuk website terkenal. Cari produk atau jasa layanan yang mempunyai kaitan dengan usaha anda.

4. Pemusatan pertama pada link website yang mempunyai nilai PageRank (PR)=4 atau lebih tinggi lagi. Link dari website yang mempunyai nilai PR = 4 tidak akan memberikan pengaruh negative, tetapi anda mungkin tidak akan bisa mendapatkan nilai Apresiasi dari Google kecuali jika anda menpunyai jumlah halaman yang besar (misalnya lebih dari 100).

5. Bagaimanapun, jangan memotong Power nilai PR yang rendah untuk mengarahkan traffic website anda dari waktu ke waktu. Bisa saja hari ini Anda mendapatkan nilai PR = 4, tetapi kemungkinan besok anada akan mendapatkan nilai PR = 6, begitupun sebaliknya. Anda tidak perlu pusing dengan PR ini, ingat bahwa jika usaha anda berkesinambungan, maka lama kelamaan anda juga akan mendapatkan link yang lebih banyak.

6. Link terbaik anda bisa saja berasal dari website yang mempunyai jumlah link yang lebih besar dari mereka sendiri dan juga berasal dari link yang keluar. Anda hanya perlu memastikan website ini mempunyai relevansi dengan tema atau Keyword anda.

7. Cobalah selalu untuk mendapatkan Keyword yang tercakup di dalam teks dari link anda. Buat kode Link To Us untuk membuat ia menjadi lebih mudah untuk dicopy atau dipaste oleh website lain.

8. Cobalah untuk mendapatkan link di halaman web yang sudah ditutup dari Halaman Home mereka yang memungkinkan. Link yang kuran penting akan mendapatkan nilai PR yang kurang Jika berada pada urutan yang terlalu dalam.

9. Selalu memasukkan link ke Website di dalam baris e-mail Anda ketika anda memposting ke hal berikut ini:
* Forum Diskusi
* Newsgroups
* Group Diskusi
* Blog
* Artikel
* Email

source : Top 10 on Google

Saturday, February 16, 2008

Top 15 AdSense tips part 3

AdSense Tip #11: Show images above or next to your ads

Placing images above AdSense ads is not necessarily prohibited by program policies. However, depending on the method of implementation this could be considered encouraging users to click on ads. So you should include a border line between the ads and the images. Don't show specific products in your images, in order not to mislead the visitors. Just use generic images that will increase the visibility of your ads.

AdSense Tip #12: Use section targeting

Use section targeting to emphasize some content in your page. On your site, place this code where you want to emphasize.

Content you want to emphasize.

If you want some content to be ignored, use

AdSense Tip #13: Alternate the colors of your ads

AdSense allows you to have up to 4 color variations for each variable for which you can specify color. You should do that if you put AdSense ads on pages that receive many impressions from the same visitors (for example forums) to reduce ad blindness. For example:

google_color_border = ["628098","628098","000000","000000"];
google_color_link = ["000000","BBB90C","BBB90C","628098"];
google_color_url = ["000000","628098","000000","000000"];
google_color_text = ["628098","628098","000000","000000"];

AdSense Tip #14: Your Google ads should be visible

Make sure your text ads are visible to the surfers in all screen formats. If you put the ads in a table, give sufficient breathing room, i.e. proper cell padding and cell spacing to make the ads stand out from the rest of your content.

AdSense Tip #15: Use AdSense channels

You can categorize the content of your website into channels and then track your performance. This way you can experiment with different types of ads and see which is performing the best. Instead of buying an AdSense tracker, you can enter the most important pages in your site and see how they are doing. Create up to 200 channels for AdSense.

Let's recap our AdSense tips

  • create interesting to read pages, focused on a theme
  • integrate AdSense in your layout
  • put yourself in the shoes of your visitors and experiment with the ads

Top 15 AdSense tips part 2

AdSense Tip #6: Color tips

When creating your Google AdSense ads it is recommended to use the color scheme and style of your website so that the ads blend in well. Ads without background color and borders perfom better than ads within borders with background color.

Create a custom AdSense palette:
  • border color = background color of your web site
  • background color = background color of your web site
  • link color = blue, color of your links
  • url color = black, #999999
  • text color = black, #333333, color of your main content
You can also rotate your color palette: select multiple color palettes that blend with your site to create variety.

AdSense Tip #7: Position tips

Visitors tend to look at the big headlines to see if your page is worth reading. If you get them interested, they will read the text and look for your navigation links.

Place the AdSense ads in a prominent place around the top/left part of your page or under your headlines, where your visitors are most likely to look at.

If you have an article page with a long body of text, the bottom of that article is a good place for AdSense ads because your visitors read the text and then they want more resources.

AdSense Tip #8: Increase the number of ads, but not too much

If you have a lot of text on a page, use multiple AdSense units. You can use up to three AdSense units on a page, two AdSense search boxes and one unit of ad links.

Link units allow the user to refine what they're interested in. So if they may not be interested in specific ads on your page, they might be interested in a particular topic, and by clicking on a link unit and a link in the link unit, they'll be able to specify that they're interested in that specific topic and get a lot more options and variety on the ads that might appear.

AdSense for Search allows visitors to search or your sites (up to 3 domains). You earn money whenever they click on the ads that come up on the search results. If you click the Open search results in a new browser window checkbox in the AdSense for Search settings, you won't lose your visitors.

AdSense Tip #9: Preview Google ads

You can find out what ads will be served by Google AdSense if you install Google AdSense Preview Tool, a very simple tool available only for Internet Explorer 6.0. Click to advertiser sites without generating invalid clicks, and easily add their URLs to your URL filter list. Because AdSense uses geo-targeting, Google serves different ads for other countries. Instead of faking your IP or travelling abroad to test your ads, use this AdSense tool to see what ads see your visitors from France, Germany or other countries.

There may be no Google AdSense ads available for your webpage, so Googlw will display Public Service Ads. You can hide them using alternate colors or images. Make sure you include the image in a simple html file as a link (use target="_top"). The image size should be the same as the dimension of AdSense units. In the alternate url box, enter the absolute url of the html file.

Read more about alternate ads.

AdSense Tip #10: What not to do

  • Don't click on your own ads
  • Don't ask others to click on your Google ads
  • Don't manually change AdSense code
  • Don't place Google ads on sites that include prohibited content (e.g.: adult sites)
  • Don't employ cloaking, hidden text or farm links
  • Don't use AdSense ads on the same page with similar ads (e.g.: Yahoo Publisher Network)
source :

Top 15 AdSense tips part 1

AdSense Tip #1: Find your keywords

Before serving ads on a web page, check its keyword density. A free and advanced tool for finding the most prominent keywords in a page can be found here: SEO Density Analyzer. Copy the most important keywords to a text file ([web page name]-adsense-keywords.txt).

AdSense Tip #2: Improve your keywords

Get keyword suggestions from Overture Search Inventory and from Google AdWords Sandbox. Get new keywords that can help you improve your ad relevance. Enter the keywords from [web page name]-adsense-keywords.txt and save the suggestions to [web page name]-adsense-suggestions.txt.

AdSense Tip #3: Keep your website focused on a theme

Use the keyword suggestions to enhance your web pages and to build theme-based content. And also try to get your keywords into the anchor text of your incoming links as much as possible. Don't forget that Google AdSense is keyword-targeted advertising: Google AdSense bases its advert topics on your websites content, this means that content-rich websites of a popular topic should attract a large amount of ads.

AdSense Tip #4: Write a new page every day

One of the best tips is to add a new page to your web site every day. The more content you have, the more visitors you will get. Put an Adsense unit on each and every content page of your site. But where? You will find more about that from the next AdSense tips.

AdSense Tip #5: Choose the right AdSense format

Wider formats are successful because the ads are compact, easy to read and are complementary to the content. The top three AdSense formats are:
  1. 336x280 large rectangle
  2. 300x250 medium rectangle
  3. 160x600 wide skyscraper

Another successful format is the 468x15 horizontal ad links, that can be placed under your navigation bar.

source :

Top 5 Tips for Increasing Adsense Earnings (without increasing traffic)

I have spent a long time trying to improve the advertising earnings on my websites and I have managed to go from a couple of dollars a month to 3 figures in a relatively short time, without increasing the amount of visitors to my site.

The tips I am about to tell you are what worked for me, but I encourage you to try different things as each site is unique.

1. Colour and Position

This is probably the optimization which is mentioned most regularly, but it’s for good reason. You really should experiment with different ad positions and different colour combinations. Each time you make a change leave the ads for a week and see how your earnings alter. Make a note of what works and then try something new. I was always sceptical when I read these comments before but since I have started playing with positioning my adsense revenue has multiplied by 4 times (crazy but true). Personally I’ve found that blending ads into the site works very well but it’s not the only way and you should try all the combinations you can think of.

2. Different date, different adverts

This is one of my favourites and I intend to write a post on how to do this next week, for now I will stick to the what and why.

In simple terms, the older the page the more ads you show.

Despite the fact that I have advertising, I don’t actually like it. I have 0 to very few adverts on new posts, and increase the ads on older ones. This isn’t so obvious here on Binary Moon, but on Binary Joy I have gone a little crazy - but there is a method to my madness. The theory is that older posts will be more appealing to search engines, and visitors who come from search engines are more likely to click on ads. Another side effect is that I “reward” regular visitors by not annoying them with adverts, so I feel this is a good compromise. As I said above I’ll go into this one in more detail next week (with code).

3. Content Targeting

This one is a very simple change and is ridiculously straight forward to implement. Google have a simple comment tag that you can place around your primary content, and this is what your ads will be targeted to.

The idea is that you place these comments around your core page content. That is, the content which is mostly text, and which best reflects the content of your site. On a blog this will generally be the main post content. The reason you do this is so that the adverts don’t target irrelevant content such as the links in your sidebar.

You can also add regions you want Google to ignore. I haven’t used these myself but they are something I intend to try in the not too distant future. You can read more on the section targeting page of the Google Adsense help.

4. Referrals

Google Referrals don’t make me a huge amount of money, but I like to include them on all my sites. Currently I only use one referral package and it only displays in Internet Explorer on the PC. It’s for the Firefox browser, and earns me roughly a dollar for every new install I generate. Some sneaky css removes the ad for Firefox users so that they don’t get pestered with unnecessary adverts.

To do the show/ hide css on your refferal code all I do is have a div with my referral button in it, which I hide. I then use conditional css comments to load some css to display the advert in IE.

I’ve put together a simple example of what I mean below. Just copy and paste the code below into a new htm document and then view it in IE and Firefox. In IE you will see the ad block at the top of the page, in Firefox is “magically” disappears.

5. SEO and Content

I get about 75% of my traffic from search engines and, in my opinion, search engine visitors are the ones most likely to click on adverts, far more so than the regular visitors (which ties into the date based adverts above). Search engine visitors are on a journey to find some information, if they can’t find what they want on my site then they might as well find it on one of my advertisers sites, and that’s the good thing about contextual advertising - the ads are relevant to my readers.

+1 for free - Experiment, Experiment, then experiment some more

I know I’ve said this already but I can’t emphasize it enough experiment constantly. Things are changing all the time so it’s always worth trying different advertising layouts and schemes.

source :

Wednesday, February 13, 2008

Channel Optimization

Active channels gather data that's accessible to you at all times. The data is organized in report forms and can be retrieved by following the instructions given below:

1.After logging in, click on the link to 'Advanced Reports'

2.Select the product you want to track: AdSense for content or AdSense for search.

3.Then click the radio button labeled Channel data.

4.Next choose the date range in which you're interested.

5.Now choose the channels for which you'd like to assemble a report by using the check boxes.

Note: To easily find a particular group of channels, use the search function.

According to the naming convention described in the custom channels section, if you wanted to find all of the channels associated with your home page, you'd type 'Home' in the 'Find Channels' box. Similarly, if you wanted to find all of the channels associated with rectangular ad boxes, you'd search for 'Rect'. Once you've completed the search, you can simply select all of the results or choose them individually.

Once you've selected the desired channels, decide how you'd like to group the data.

For a day-by-day report of the data from the selected channels choose the Date radio button.

For an aggregate report of channel statistics over a selected date range, choose the Channels radio button.

Tip: useful for simple comparisons between two or more channels

For a comprehensive evaluation of one or more channels' performance displayed by date, choose the Both radio button.

6.Finally, click the Display Report button.

source :

Tuesday, February 5, 2008

Optimize Google Adsense For Blogs

How many times have you tried altering the placement of your Google AdSense ads to get a better click through rate and make extra money.

Google Adsense blog’s article Blogtimize presents some tips that will help you place the ads on your blogs better and get a higher CTR and earn more money.

Using these images they demonstrate the best position for your ad units. And other notable tips are Choose the right ad formats, Place ads where your readers will notice, Improve targeting and Customize your ad colors.

source :

Google AdSense Tips Part 5

  1. Watch your statistics and pay attention to articles that bring in visitors.

  2. Write more articles within the subject that attract visitors.

  3. Web-savvy visitors are less inclined to click on ads.

  4. Have patience. You need time to build the traffic, and to optimize it.

  5. Think long-term. Analise what your visitors need, provide value and good experience to visitors.

  6. Consider buying websites. If you do it right, you can get back your investment in a relatively short time.

  7. Watch your AdSense earning. Notify AdSense Team if you find anything suspicious. Your competitors might try to sabotage your account, or your well-meaning friend keep on clicking on the ads thinking they are helping you.

  8. Use Google AdSense section targeting to help AdSense deliver more relevant ads.

  9. Use AdSense Alternate Ads in case if AdSense can’t find any relevant ads.

  10. Use rotating color ads. It keeps your visitors from getting AdSense blind.

  11. Try other contextual advertising networks too. Yahoo Publisher Network is still in beta and only available in U.S., or you can try Clicksor, Bidvertising, etc. Just make sure you don’t put the on the same page with the AdSense.

  12. You can put your clickbank, amazon, or other affiliate links on the same page with AdSense. You can also put other advertising network, so long as it is not contextual ads. Try Chitika, and disable the contextual ads option.

  13. If you don’t follow the Terms and Conditions, your AdSense account will be disabled and you’ll get banned for life.

  14. If you didn’t do anything wrong and your AdSense account is disabled: write them a polite and professional email, be patient and be persistent. Offer them your server logs to prove your innocence.

  15. Spread the links to your website: put it on your email signature, put comment on blogs, participate in your niche forums.

  16. Promote your articles in social bookmarking sites:, digg, reddit are good start.

  17. Provide �Email a Friend� option to visitors.

  18. Familiarize yourself with AdSense earning report. It can help you determine where your money is from, and optimize accordingly.

  19. Offer newsletters for visitors. It give you chance to get the visitors back regularly.

  20. On AdSense support page, you can find almost every information you need about AdSense.

source :

Google AdSense Tips Part 4

  1. If you blog, Darren has some tips for you.

  2. Inside AdSense is official AdSense blog, where you can find latest developments about AdSense.

  3. You can get help of other AdSense pulishers at AdSense Help Group.

  4. If you are serious about making money from AdSense, get Joel’s AdSense Secrets.

  5. Don’t put too many ad blocks on your site. Find out the highest CTR block and remove the others. Few clicks on the 1$ ads are better than many clicks on the 3-cent-ads.

  6. Experiment, experiment, and experiment. You can never stop trying for new ad format. Even if you think you can’t improve anymore, one slight change might increase your earning significantly.

  7. Remove the “Advertise on this site” from your AdSense block until your site is big enough to attract real advertisers. This will help to clear off many MFA (made-for-adsense) sites. You can disable it from AdSense account setting.

  8. Use AdSense Preview Tool to test the ads that will appear on your site. You can click on ads in the AdSense preview tool, as the advertisers are not charged from it.

  9. AdSense uses geo-location to deliver advertisement. So, what you see on your site might not be what your visitors see. Use AdSense Preview Tool to view your AdSense advertisement displayed for visitors from other places.

  10. Use AdSense Competitive Ads Filter to remove scrapper sites ads. Scrapper sites are sites without real content. They are either link farms, content theft, or meta search engine.

  11. Use AdSense Competitive Ads Filter to remove irrelevant ads.

  12. have good list of URLs to block. Try it.

  13. Try variations of AdSense colors, format, position on different pages to make it more unpredictable for your visitors.

  14. Learn some CSS.

  15. If you are putting multiple ads block on your website: put most clicked block to appear first in the HTML. Higher position in HTML = higher paying ads. You can do this using CSS.

  16. Try to put contents on different subject topics. If it can draw visitors, write more on that topic.

  17. If you have dynamic pages, use htaccess rewrite rule to make it appear as static, e.g. instead of

  18. Validate your site HTML and CSS.

  19. Break your long articles to few short articles; this way the users are exposed to the ads for more times.

  20. Keep each article focused on one topic.

source :

Google AdSense Tips Part 3

  1. CTR isn’t everything. If your CTR is high but gives low conversion rate for the advertiser site, it will trigger AdSense smart pricing.

  2. Follow good design guidelines. Avoid the common design mistakes.

  3. Help your visitors by creating easy navigation. You want your visitors to stay for as long as possible.

  4. Use Google Analytics to see your website statistics. It can help you optimize your site.

  5. Google AdSense Heatmap works. Just above your main content is the best position to put your AdSense block

  6. Forum sites have different Forum AdSense Heatmap. Best positions for AdSense for forums are: on the left panel, after the first post, and just below the last post before the footer.

  7. Forum is interactive medium. Be sensitive to your visitors concerns.

  8. Try 300×250 medium rectangle, 336×280 large rectangle, or 160×600 wide skyscraper ad formats. These are the best performing AdSense ad formats.

  9. Choose colors that blend with your content.

  10. Wrap the AdSense block around your content.

  11. Put images next to or above your AdSense block can help improve your clicks-rate.
    Edit: take note, however, to make it clear that the images are not part of the ads. If not sure, consult AdSense support before doing this.

  12. Use channels to track the performance of different format, colors, and positions.

  13. Opt in for both image ads and text ads. Google will choose better performing ads for you.

  14. AdSense have both CPM (cost per thousand impressions) and CPC (cost per click) ads, and will choose the one it thinks can perform better.

  15. Both image ads and text ads can be either CPM or CPC.

  16. Put link unit ads. They can add to the bottom line.

  17. Try Google Search unit. They provide value to your visitor while adding to your bottom line.

  18. Put in lots of efforts in creating contents and promoting your website. AdSense is not a get-rich-quick scheme.

  19. Clear low-value links from your site. You want your visitors to exit through the ads. Put only links that are really useful for the visitors.

  20. Search “AdSense Tips” on Google. Most webmasters continuously try to optimize their AdSense and many are more than willing to share their result.

source :

Google AdSense Tips Part 2

  1. Consider signing-up for AdWords and create a mini campaign. It can help you to understand the working of AdSense.

    Target a specific audience. Get Google AdWords.

  2. Put your targeted-keyword on Page Title.

  3. Repeat the keywords in your content.

  4. Learn HTML.

  5. Put emphasis around your keywords by using HTML tags like


    , , , e.g. AdSense Tips .

  6. Get domain name that contains your targeted keyword.

  7. Submit your website to directories for inclusion, e.g., yahoo directories

  8. Submit your URL to search engines for crawling.

  9. Create and submit your sitemaps to Google Sitemap (sitemap.xml) and Yahoo (urllist.txt)

  10. Google is not the only search engine. Optimize for different engines as well. You are very likely to face less competition than in Google.

  11. Invest for original fresh content. Write or pay for contents regularly.

  12. Use to find content theft. You invest for your content. Don’t let it be taken by unscrupulous webmasters.

  13. Article marketing is one of the best way to deliver traffic to your site. Write and submit articles to article-submission sites. Include short summary and hyperlinks to your website in the author information box.

  14. Don’t use objectionable methods to draw visitors to your site; buying traffics, spyware, hidden-texts, page cloaking etc will get your AdSense account terminated.

  15. New visitors have higher chance to click on the ads than regular visitors, thus higher CTR (click-through rate).

  16. Regular visitors have higher chance to recommend your site to others.

  17. Search engines are where most of your new visitors come from. Learn a bit about Search Engine Optimization, or pay people to do it. Doing it yourself will save yourself from troubles created by not-so-honorable SEO (Search Engine Optimizer).

  18. Don’t create mirrors. These are sites with different URLs but same contents. It hurts search engine ranking.

  19. Its easier to create many websites with low earning than few websites with high earning.

  20. Forum generally have high impressions count, but very low CTR.

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Google AdSense Tips Part 1

  1. AdSense Earning = Impression-count x Click-though-rate x Cost-per-click x smart-pricing-factor.

  2. Impression count is basically referring to your traffic. It means the number of times AdSense block is displayed.

  3. Click-through-rate (CTR) is ratio of clicks per impressions. It can range from 0.1% to 30%, but most commonly around 1% to 10%.

  4. Cost-per-click (CPC) is the earning you get per click. While traditionally it refers to the amount advertisers pay for each click, it can also mean the amount publishers get for each click.

  5. Smart-pricing is AdSense method to determine how valuable clicks from your site is worth. If clicks on your site doesn’t provide good value to advertisers, e.g. from visitors’ geo-location that seldom translate to sales, you will only get a fraction of the supposed CPC.

  6. Apply for AdSense account via for faster approval.

  7. Once you get your AdSense publisher code, you can put it any of your websites without requiring further approval.

  8. Read and reread Google AdSense Program Policies and Terms and Conditions.

  9. Don’t click on your own ads, or ask people to click, even if you are using proxies.

  10. Don’t use click-bots.

  11. Don’t encourage your visitors to click on ads. The only acceptable text is “Sponsored Links” and “Advertisements”.

  12. Don’t put competitor contextual ads on the same page as your AdSense, for example: Yahoo Publisher Network, Clicksor. Non-contextual ads are ok.

  13. Don’t put your ads on objectionable material, e.g. adult sites, gambling sites, mp3, etc.

  14. Basically, don’t cheat AdSense. Google will catch you, sooner or later.

  15. Viewing your on website will not get you banned. Just make sure you don’t click on the ads.

  16. However, repeatedly reload your page to jack up page impressions can get you banned.

  17. When in doubt don’t hesitate to contact the AdSense team. They are very helpful.

  18. Choose a high paying niche without too much competition.

  19. You can try highest paying keywords from, but know before-hand that you’ll face very fierce competitions.

  20. Use Overture Bid Tool and Search Engine Keyword Tool to find suitable keyword.

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